In 2015, ag-focused marketing communications firm Kahntact formed an alliance with Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food and beverage clients. Collectively, we saw an opportunity to expand our individual purviews and cover more thoroughly the “food” side of agri-food communications and the farm side of the ‘farm to fork’ continuum in partnership.
Almost five years later, we continue to see the benefits of our collaborative relationship. Today, we're taking the next logical step by welcoming a new partner into the fold and extending the Nourish Network.
AdFarm is one of North America’s leading agri-marketing agencies, with expertise in everything from crop protection to animal health, farm tech, retail, and distribution. Formed in 1984, AdFarm has the heart of the continent covered with offices in Calgary, Guelph, Kansas City, and Fargo.
The Nourish Network’s extensive understanding of the agriculture industry effectively closes the gap between all aspects of the food and beverage ecosphere. Together, we can create seamless marketing strategies for everyone: farmers, distributors, retailers, producers, foodservice - any rung on the farm to fork ladder.
Why is it so vital to have a firm grasp of what’s happening on our farms? At a time when consumers are showing an increasing desire to know more about where their food comes from, what’s in it, and what goes into making it, it just makes sense.
The Canadian agriculture sector is a force to be reckoned with in many ways:
- According to Statistics Canada, the Canadian agriculture and agri-food system generated $111.9 billion of gross domestic product (GDP) and accounted for 6.7% of Canada's total GDP in 2016. It also employed approximately 2.3 million people, representing 12.5% of Canadian employment in 2016.
- The value of Canada's agriculture and agri-food exports reached $56 billion in 2016, and with the addition of seafood exports, $62.6 billion.
- On a value basis, it is estimated that in 2016 just over one-half of the value of primary agricultural production in Canada was exported either directly as primary agricultural commodities or indirectly as processed food and beverage products.
Source: An Overview of the Canadian Agriculture and Agri-Food System 2017, Agriculture and Agri-Food Canada
All of which is to say that as goes Canadian agriculture, so goes Canada’s overall economy, health and welfare. And, of primary concern to the Nourish Network, the food industry.
Our newly expanded team of ag savvy communicators is totally immersed in this vibrant sector. We connect with farmers, retailers, dealers, agronomists and the farm press daily. We look forward to continuing to bring you actionable insights and marketing solutions to grow your business, no matter where you land on the food spectrum.