Andreas is one of the founders and the Chief Creative Officer for Nourish Food Marketing.
He has worked as a Planner, Copywriter, Creative Director, Brand Strategist and Founder all over Europe and the US, from London and Stockholm to San Francisco and New York. He is now happily settled in Toronto, Canada, with his wife and three kids.
At Ogilvy, the venerable Drayton Bird himself showed him how to write sales copy that people would want to read and emphasized the importance of research in the creative process. Also at Ogilvy, Rory Sutherland introduced him to the importance of good planning and, later, got him excited about the use of Behavioural Economics in marketing.
Later, the legendary Rod Banner hired him as Creative Director and Director of TV for b1.com. There, Andreas created global marketing campaigns for technology companies and was part of a team that, in a small way, helped to give birth to the internet. At this time he was also the architect behind the world's first viral video campaign, which he created for Adobe.
Somewhere in-between, he co-founded, lead to profitability and sold the UK’s first automated self-publishing platform for authors, Publish & be Dammed.
Now, with his business partner and co-founder Jo-Ann McArthur (ex Molson), Andreas is building Nourish Food Marketing, Canada's only full-service marketing agency specializing in working with clients in the food and beverage industries.
Andreas frequently speaks and lectures at events and universities, has served as a board member for several not-for-profit organizations and is a volunteer mentor for Futurpreneur Canada.
He is a voracious reader and a monumental geek; his interests range from cooking to photography, from restoring vintage Airstreams to sailing, from bringing up happy kids to behavioural economics, from yoga to running - to name but a few.
Previous speaking engagements include:
- Ontario-European Agri-Food Forum
- TFO Canada
- The Future of Food and Farming
- Ryerson University
- Humber College
- Numerous television appearances