The “ethnic” landscape in Canada is shifting. Muslims are now the second-largest religious group in the country, and will soon outnumber Chinese-Canadians. That makes this the perfect time to shift your focus and begin catering (literally!) to this major demographic force.
In a recent article in RestoBiz magazine, Nourish Account Director and Multicultural Lead, Salima Jivraj, explored the meaning of ‘halal’ and what it takes to serve the Muslim community profitably. If you’re thinking about opening up your business to this lucrative market, start by reading the article today.
Ready to talk halal? Contact Salima at email@example.com.