Listen to Jo-Ann McArthur, our President, in conversation with Todd van der Heyden on Viewpoint discussing the current boom in food trucks. The discussion starts at 38:45 in the timeline.
We manage food trucks for several clients, including Loblaw and Redpath. They're a great marketing tool that helps us create authentic connections with consumers for our clients.
People like a free, delicious product sample to enjoy without having to visit a store. Additonally, food trucks ranks high on Instagram and other social channels, amplifying our marketing efforts.