• Contact
    • Media
  • Clients and Work
    • Portfolio
    • Food photography
    • Food videography
  • Blog
  • Work with us
  • FAQs
  • Multicultural
  • French services
  • Contact
    • Media
  • Clients and Work
    • Portfolio
    • Food photography
    • Food videography
  • Blog
  • Work with us
  • FAQs
  • Multicultural
  • French services
Close

Lessons in Loyalty

Loyalty programs have long been considered part of Customer Retention: 101. Has the time come to rethink this strategy?

No one enjoys carrying around a wallet full of cards, many of which we forget we even have until it’s too late. Apps were supposed to lighten wallets and make loyalty programs user-friendly, but they sometimes complicate rather than simplify the situation. In the end, the rewards are not always worth the effort of participation.

DavidsTea founder David Segal decided to try something new with his latest venture, Ottawa restaurant Mad Radish. Instead of rewarding the customer with food they were going to order anyway, a donation to a local food charity is made each time an order is placed online or via the app. App users can view how many donations have been made, and what their personal share is.

Tying loyalty to giving raises a brand’s value instead of discounting it. Consumers like to be made to feel good about their choices and the brands they support, and that’s just not possible with a traditional loyalty program, no matter how many free coffees you give away.

Perhaps there’s a lesson to be learned from Finnish pet store Musti. Their loyalty program is focused not on the purchaser, but on the end-user. Any dog wearing a special Biscuit Collar is identified by RFID as soon as it strolls into the store. Not only are clerks alerted to the owner’s shopping preferences, they also know the dog’s name and breed, enabling them to lavish personalized affection on each participating pooch.

From a pat on the back to a pat on the head, loyalty programs are evolving. What will the next phase of your retention strategy look like?

Need help? Email feedme@nourish.marketing

Toronto

201 Niagara Street
Toronto, ON
M5V 1C9
Canada

Montreal

4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1
Canada

Guelph

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

Linkedin Instagram Twitter

We are using cookies to give you the best experience on our website, to count visitors and to learn which of our pages are the most popular.

By continuing to use this website, you agree to this use.

Nourish Food Marketing
Powered by GDPR plugin

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.