Food with function is trending, and nowhere is this more evident than in the beverage market. A recent article in Canadian Grocer explored the approximately $1.5B functional beverage phenomenon, examining the rise of kombucha, enhanced waters, and beyond.
Nourish President Jo-Ann McArthur offered her insight to the article, illuminating the mainstreaming of salespoints, and consumer use of formerly niche products. The full article is a must-read for anyone in the beverage biz – and you can find it here. Cheers!