Canadian Grocer quotes us in Making Waves, a report on the state of frozen seafood in Canada.
While new offerings are emerging, sales of these value-added products could be higher, says Jo-Ann McArthur, president of Toronto-based Nourish Food Marketing. “While the fresh seafood market is growing, the value-added market at retail has stalled,” she explains. “It was increasing in-line with population, but in the past year it declined by 1%.”
To push sales of value-added seafood products, she says grocers need to ensure their offerings are as healthy as possible, offering fewer breaded and battered fish products. “Grocers and processors need to make it fast and simple to prepare while maintaining its health properties.”
And while grocery HMR (home meal replacement) sections have done a better job offering other proteins, says McArthur, seafood seems underrepresented. “Where are those easy options in-store?” she says. “Prepared foods? Platters? Deli? Ready-to-assemble poke bowls?”