Now That’s Local!


Before the advent of refrigerated transportation, the only food available to consumers was grown and raised close by. Today, we can buy produce from all around the world, and the idea of being “in season” is practically outdated.

Recently, many consumers are getting on the “eat local” bandwagon with the belief that fresh food is better food. The owners of an IGA grocery store in Montréal have literally taken the concept to a whole new level.

With assistance from a local urban gardening firm, they have created what they claim is Canada’s largest organic vegetable garden on the roof of the store. Produce grown upstairs is sold downstairs under the brandname, “Frais du Toit” (Fresh Roof). By making locally grown, organic produce easily available to its customers, the owners hope to cash in on increased consumer awareness of the food supply chain, and their desire for better produce.

Nourish Food Marketing Toronto

28 Atlantic Avenue
Toronto ON
M6K 1X8
Canada

Studio and Test Kitchen

27 Jefferson Avenue
Toronto ON
M6K 1Y3
Canada

Phone: +1 (647) 749-0439

General contact email: feedme@nourish.marketing

New Business Enquiries: Jo-Ann McArthur
+1 (416) 949-3817

Nourish Food Marketing Montreal

7240, rue Waverly
Suite 220
Montreal, QC
H2R 2Y8
Canada

Phone: +1 (514) 613-6549

Nourish Food Marketing – Agribusiness

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

Phone: +1(519) 341-4100

© Nourish Food Marketing 2017

Top