Our president, Jo-Ann McArthur, was the keynote speaker at a conference of the Eastern Canada Farm Writers Association in Guelph.
The theme of her keynote was “Nothing sells as well as food served with a good story.” Jo-Ann urged marketers and writers to remember the importance of storytelling.
As human beings, we are hard-wired to respond to character-driven stories. Consumers will trust a story told by a friend more than the facts presented by a company. And, as we always say here at Nourish, social media is really just campfire storytelling on steroids.