Ontario Farmer covers Nourish Food Marketing Agri Business

Our president, Jo-Ann McArthur, was the keynote speaker at a conference of the Eastern Canada Farm Writers Association in Guelph.

The theme of her keynote was “Nothing sells as well as food served with a good story.” Jo-Ann urged marketers and writers to remember the importance of storytelling.

As human beings, we are hard-wired to respond to character-driven stories. Consumers will trust a story told by a friend more than the facts presented by a company. And, as we always say here at Nourish, social media is really just campfire storytelling on steroids.

Click to download a pdf of the article in Ontario Farmer Magazine.

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