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Product launch: sushi burritos for Bento Sushi

The challenge

Bento Sushi was launching the sushi burrito into the Canadian market - a brand new product that consumers were not familiar with.

The strategy

We identified influencers in the food space who are relevant to our target audience of young, urban sushi fans. We partnered with Naomi Leanage, Foodgressing and Chef Quang Tran to taste test the product and share the results on their social channels.

Additionally, we secured press coverage in the Canadian trade press, including Canadian Grocer.

Where are they now?

Sushi burritos were successfully launched and are now part of the mainstream food offering.

Influencer videos

Picked up the new @bentosushi Colossal Cali ☄️ and Big Katuna 🌊 sushi burritos to enjoy at the beach for lunch today ☀️ The sushi burritos weigh a 3/4 pound and are pretty tasty. Funniest part was when a stand-up paddleboarder 🏄🏼‍♀️ made a surprise cameo in my video 🙊😂 #lifeunscripted #BentoMomento #videobombed . Disclosure: media tasting | Thank u @feedmyphone . #weamaze #videogram #igvideo #sup #standuppaddle #canada #explorebc #englishbay #vancouver #vancouverisawesome #thursday #foodblog #foodblogger #bento #bentosushi #video

A post shared by Food•Travel•Lifestyle Blogger (@foodgressing) on Feb 23, 2017 at 4:24pm PST

Trade Press coverage

Need help? Email feedme@nourish.marketing

Toronto

201 Niagara Street
Toronto, ON
M5V 1C9
Canada

Montreal

4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1
Canada

Guelph

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

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