The challenge:

Derlea had launched Miscela, a range of ready prepped vegetable and spice mixtures to make meals quick and easy. While the product was moderately successful in retail, there was much potential to increase sales.

The strategy

We determined that the name Miscela didn't communicate the nature and benefits of the product. Both retail partners and consumers were confused, resulting in inconsistent shelving and loss of potential sales.

We rebranded the product to Dinner Savers. New packaging with clearly defined culinary indicators and improved food photography helped communicate usage application to consumers. We then relaunched the product using a range of commercials produced to be shown on Caddle, a consumer discount and couponing platform. This drove instant traffic to retail and helped us secure new listings.

All work was done in-house by our designers and the Nourish food video studio and food photography studio.

Where are they now?

Derlea Dinner Savers are listed in grocery stores from coast to coast, with significantly increased sales.

Commercials

Need help? Email feedme@nourish.marketing

Toronto

201 Niagara Street
Toronto, ON
M5V 1C9
Canada

Montreal

4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1
Canada

Guelph

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada