The challenge:

Seed to Sausage creates artisanal cured meat products, from salami to bacon and beyond. While products are available in general retail, and a number of owned delis, the main customer base are craft orientated foodservice outlets. From an established customer base in central Ontario, Seed to Sausage wanted to connect with chefs across the province, with a focus on the GTA.

The strategy

We concentrated on two channels, Instagram and a newsletter. Newsletter signups were driven via Instagram. Incentives such as "Win $100 worth of meat" drove sign-up numbers.

The content, which we also posted to the Seed to Sausage website, concentrated on delivering usage ideas to restauranteurs and chefs. Fully costed recipes made it easy to add Seed to Sausage items on the menu. High touch engagement on social channels helped us built strong relationships with our target market.

All content, recipes and photography was created in-house by the Nourish test kitchen and food photography studio in downtown Toronto.

Where are they now?

Seed to Sausage is rapidly expanding, with two new delis being opened in the GTA and significantly increased awareness and sales in Food Service.

Seed to sausage recipe and thank you

Customer engagement

Seed to Sausage recipe for burgers

Recipe sample

Seed to Sausage recipe for tacos

Recipe sample

Food photography and recipe development

Duck mac and cheese recipe
Duck mac and cheese

Salami popcorn recipe

Salami popcorn

Caesar Gazpacho recipe

Caesar Gazpacho

Need help? Email


201 Niagara Street
Toronto, ON
M5V 1C9


4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1


Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3