Sargent Farms, in its 75th year is a Canadian owned and operated family business that processes fresh poultry in the heart of Milton. A few years ago, they converted to an all-halal operation which sells to the wholesale, food service and retail markets. Their main barrier was building trust within the Ontario Muslim community, which in turn would increase sales.
With a firm understanding of Sargent Farm's target consumer, we set up a deeply rooted community outreach program with a strong presence at events and a grass-roots approach to community building and public service.
Where are they now?
Sargent Farms is a well-known and trusted member of the community. Within four years, they've increased overall sales and have opened up two of their own retail outlets, with plans to open more in the near future.