Sargent Farms sponsored event

The challenge

Sargent Farms, in its 75th year is a Canadian owned and operated family business that processes fresh poultry in the heart of Milton. A few years ago, they converted to an all-halal operation which sells to the wholesale, food service and retail markets. Their main barrier was building trust within the Ontario Muslim community, which in turn would increase sales.

The Strategy

With a firm understanding of Sargent Farm's target consumer, we set up a deeply rooted community outreach program with a strong presence at events and a grass-roots approach to community building and public service.

Where are they now?

Sargent Farms is a well-known and trusted member of the community. Within four years, they've increased overall sales and have opened up two of their own retail outlets, with plans to open more in the near future.

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201 Niagara Street
Toronto, ON
M5V 1C9


4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1


Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3