Research Study: How well do you know the Halal consumer?

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For the first time in Canadian history, we have an original piece of quantitative research about the Halal consumer, with significant implications for food manufacturers, retailers, and restaurants.

Together with Halal & Co. and the International Food Marketing Alliance, Nourish has produced a study that shines a light on a burgeoning demographic.

Here’s what Halal grocery shoppers really think about food companies ..

  • 70% feel food companies don’t do a good job of meeting their needs
  • 61% say major grocery chains don’t do a good job of meeting their needs

With the Canadian Muslim population growing at roughly 13 per cent annually, you really can’t afford not to know how to sell to this market.

A tasty data morsel that might surprise you

The majority of Halal grocery shoppers say they don’t need packaging that has an “Islamic” look to be considered authentically Halal.

Interested in export? Take a world view

The world market for halal products is estimated at $1 trillion and is expected to make up 20% of the world’s food trade by 2018.

To arrange a presentation of the full study, call Ian Graham at +1 (647) 749-0439 Ext 104 or fill in the form below.

Nourish Food Marketing Toronto

28 Atlantic Avenue
Toronto ON
M6K 1X8
Canada

Studio and Test Kitchen

27 Jefferson Avenue
Toronto ON
M6K 1Y3
Canada

Phone: +1 (647) 749-0439

General contact email: feedme@nourish.marketing

New Business Enquiries: Jo-Ann McArthur
+1 (416) 949-3817

Nourish Food Marketing Montreal

7240, rue Waverly
Suite 220
Montreal, QC
H2R 2Y8
Canada

Phone: +1 (514) 613-6549

Nourish Food Marketing – Agribusiness

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

Phone: +1(519) 341-4100

© Nourish Food Marketing 2017

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