The 2017 Nourish Halal Shopper Study

The Canadian halal food market is estimated to be worth $1 billion and is growing 13% annually. It is also an underserved market by both retailers and manufacturers. The 3rd annual Nourish Halal Shopper Study looks to better understand this shopper’s behaviour and attitudes, drawing insights that can help you better understand this market and make better business decisions.

Nourish will be conducting its annual quantitative research study amongst an estimated 1,000 Halal principal grocery shoppers in Canada for a third year.

This report will serve as a critical guide for devising marketing strategies, assessing business plans and exploring new business opportunities with the Halal market segment. The report will explore:

How is this shopper similar and/or different from other shoppers in Canada?

  • Language usage
  • Food culture and snacking behaviour
  • Category and brand perceptions
  • Drivers of behaviour and brand choice
  • Expectations of brands and loyalty levels
  • Media habits and how best to reach this consumer

Each subscriber will be able to add a proprietary category specific and a brand specific close ended question. All findings and information related to these questions are confidential and are only available to sponsoring subscribers.

Timing

Deadline for participation is June 30th. This study will be fielded in August with deliverables available in Fall 2017.

Cost

$5,000 plus applicable taxes

Deliverables

All subscribers will receive:

  • A comprehensive report in presentation format detailing all findings
  • Specific results for your category and brands (proprietary content).
  • One formal presentation of findings by our principals at a location of your choice within the GTA (additional charges could apply for travel outside Toronto and/or for multiple presentations)

To subscribe or for more info, please contact:
Jo-Ann McArthur, j@nourish.marketing or call 416 949-3817
Salima Jivraj, salima.jivra@nourish.marketing or call 647 300-5679

Nourish Food Marketing Toronto

28 Atlantic Avenue
Toronto ON
M6K 1X8
Canada

Studio and Test Kitchen

27 Jefferson Avenue
Toronto ON
M6K 1Y3
Canada

Phone: +1 (647) 749-0439

General contact email: feedme@nourish.marketing

New Business Enquiries: Jo-Ann McArthur
+1 (416) 949-3817

Nourish Food Marketing Montreal

7240, rue Waverly
Suite 220
Montreal, QC
H2R 2Y8
Canada

Phone: +1 (514) 613-6549

Nourish Food Marketing – Agribusiness

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

Phone: +1(519) 341-4100

© Nourish Food Marketing 2017

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