How much does it cost to develop a food brand?

Creating a brand and a name for a food product will cost between $5,000 and $25,000, depending on the complexity of the project. International projects with significant research requirements can cost a multiple of this.

What kind of factors will make this kind of work more expensive?

  • Branding projects that need to work across multiple sub-brands – umbrella brands.
  • Inernational branding projects that need to work across multiple languages and/or cultures.
  • Projects that need extensive research into the markets they will be operating in.

What can be done to minimize expense?

  • You have existing research on your target market.
  • You have an umbrella brand that dictates parameters for a sub-brand.
  • You need a brand refresh, rather than development from scratch.

What is included?

  • We define your brand story and your brand archetype.
    based on this, we create a name based on the Nourish Food Brand naming matrix.
  • We create a graphical treatment that typically includes a logo as well as a colour and font palette for your food brand.
  • We document this for your reference and future use, from your website to your packaging.

Do you need more information?

We will get back to you as soon as possible.