Month: January 2015

From Loblaws to Nourish – welcoming Kristina Groeger

Please help me welcome our new Culinary Director, Kristina Groeger, who will be innovating new products and recipes for our clients. Kristina joins us from Loblaw, where she was recipe content specialist for the PC Plus loyalty program. She trained at the George Brown Chef School and shaped her culinary mastery working alongside chef-restaurateurs Marc …

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Research Study: How well do you know the Halal consumer?

For the first time in Canadian history, we have an original piece of quantitative research about the Halal consumer, with significant implications for food manufacturers, retailers, and restaurants. Together with Halal & Co. and the International Food Marketing Alliance, Nourish has produced a study that shines a light on a burgeoning demographic. Here’s what Halal …

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Selling Consumer Goods in Canada – a transatlantic webinar

For our European, German speaking, friends, we’ll be holding a webinar with the German Canadian Chamber of Industry and Commerce on February 4th, exploring and explaining what it takes to successfully import and sell Consumer Goods in North America from Europe. Please contact Melanie Heinrich on [email protected] at the Chamber for an invitation. The webinar …

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Jo-Ann McArthur presents at the AGM of Food and Beverage Ontario

Our president, Jo-Ann McArthur, was invited to speak at the AGM of Food And Beverage Ontario, formerly the Alliance of Ontario Food Processors. Jo-Ann’s presentation “Adapt or Perish – the new reality for marketers and how you can profit from it” is embedded below. Questions? Want to book Jo-Ann to speak at you own event? …

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Canadian Government Funding for Food Companies: How To Find and Leverage Grants & Loans

The following article is a guest post by Chris Casemore, from our friends and partners at Mentor Works. Mentor Works helps businesses improve their performance by analyzing operational challenges and finding the financial means to grow and expand. The breadth of funding available to Canadian businesses to improve cash flow planning is a key competitive …

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How to secure government funding to help your business grow

Typically, when anybody promises you Free Money, there are only two words that come to mind: Run away. However, we would like to introduce you to the next best, and very real, thing: Government Funding, Grants and Loans that are designed to help your business grow. From human resources to stocking fees, from capital investment …

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Thinking of exporting your food product? Remember that flavour preferences aren’t universal

We frequently help our clients fine-tune the taste profile of their products for export or import. Flavours that are enjoyed by North American consumers don’t automatically work elsewhere. To give an example, European consumers prefer more subtle flavours, whereas the North American consumer will select more assertive options. Even within related cultures there are significant …

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Food naming – getting it right is essential for success

Some humour for a Friday, but also an opportunity to highlight the importance of creating the right name for your food product. For many budding food manufacturers, and even established firms, naming a new  product can be one of the hardest parts of the launch. Food naming, like food packaging, needs to do multiple jobs …

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International Services – are you ready for CETA?

The historic Canada and European Union (EU) Comprehensive Economic and Trade Agreement (CETA) is by far Canada’s most ambitious trade initiative, broader in scope and deeper in ambition than even the North American Free Trade Agreement. It will open new markets to Canadian food exporters throughout the EU. As founding partners of the International Food …

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Our test kitchen

All marketing has changed immeasurably during the last ten years, but for food marketing the changes have been dramatic and far-reaching. Traditional outreach via TV and print, while still important, is now only part of the mix. With the advent of social media, the increasing popularity of food bloggers, and the rise of the celebrity …

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Services

We support food brands and products loved by consumer, retail, food service, and trade customers, for clients in Canada, the US and Europe. From traditional advertising to social media and content marketing, package design, recipe development and testing to new product development, our services are specially designed for clients in the food manufacturing and food …

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