Month: February 2015

The Epicurious app wants to know your location. Why? It helps you be a better cook.

After a refresh of the Epicurious website — that giant recipe warehouse of foodie knowledge, advice and community and one of my favourite sources for recipes — the brand also redesigned its app, bundling in some clever features making it more helpful than ever before. Food Forecast was created with, and is sponsored by, The …

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Here’s why branding food along gender lines rarely works

Shortly after launching two gendered breads, Stonemill Bakery apologizes and discontinues the positioning of the product You might have heard some talk recently about some new bread from Stonemill Bakehouse. They came out with two new breads for their Wellbeing line, one for men and one for women. For men, they offered a “hearty” barley …

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Amazing new products at Restaurants Canada

We have two clients participating at Restaurants Canada, Canada’s foodservice event of the year. Twisted Leaves, our tea client, is launching with a truly innovative tea product and the Celtic Gourmet is introducing fine Celtic inspired meat products for the Canadian market, with distribution by Brandt Meats. We’re super excited to be part of the …

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Webinar: Passport to the UK – Making the most out of CETA

It wont be long before CETA (the Comprehensive Trade and Economic Agreement) is finally live. It gives Canadian firms the biggest single trade opportunity in a generation by allowing tariff free access to EU markets. Canadian food and drink companies need to start thinking about how CETA will affect their export plans. Many Canadian firms …

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