Month: March 2015

Our halal study inspired a national story in Food in Canada

What’s exciting about the media taking a growing interest in halal food is the recognition that the public cares very strongly about animal welfare. Halal is deeply respectful of how the animal is raised, cared for, and turned into nourishment. Processing is not only humane but ceremonial, conducted with blessings and tremendous respect. Animal welfare …

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German baker beer and grasshopper salt

We had a great time at this year’s Restaurants Canada Show. While we were there, we connected with three of our clients who were exhibiting. Twisted Leaves produces vitamin-enriched teas. Celtic Gourmet produces Celtic-style pork products, including bangers, rashers, and puddings (the sausage kind). Golden Gate makes magic with margarine, making it vegan, gluten-free, and …

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How to get a 14% viewership on YouTube Pre-Roll videos. Hint: the average is 4%

We did some YouTube Pre-Roll testing this month and got some really impressive results. The Pre-Roll is a way to place your video ahead of other videos that are part of a person’s specific YouTube search. Your video is stamped with the “Skip Ad” option, which gives the viewer five seconds before deciding to skip …

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