Month: December 2015

Jo-Ann McArthur, bio

Jo-Ann McArthur, President of Nourish Food Marketing and the International Food Marketing Alliance. Jo-Ann specializes in food and beverage marketing, She creates marketing strategies that help move products off shelves across Canada, the US and Europe, into the consumer’s shopping basket, on their plates and into their hearts. Jo-Ann also lectures on Marketing at the …

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Ontario Farmer covers Nourish Food Marketing Agri Business

Our president, Jo-Ann McArthur, was the keynote speaker at a conference of the Eastern Canada Farm Writers Association in Guelph. The theme of her keynote was “Nothing sells as well as food served with a good story.” Jo-Ann urged marketers and writers to remember the importance of storytelling. As human beings, we are hard-wired to …

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