Month: April 2017

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency

Today’s consumers, especially millennials, trust “big business” and “traditional advertising” less and less. This distrust can cause the “reverse halo effect” where products are instantly vilified for containing a perceived “dirty word” ingredient: GMO is a prime example of this. Of course, if consumers don’t trust your brand, they won’t buy your product. It then …

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency Read More »