Month: August 2017

Plant-based Food Industry continues to take off

Food purchase decisions in Canada are increasingly driven by what were once niche markets, but are now edging closer to mainstream; think vegans, vegetarians, health-food enthusiasts, and people with religion-based dietary restrictions. The time is ripe for outside-the-box thinkers in the food business to cash in on new markets, and the plant-based industry has taken …

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Names Matter – or, how to increase profits by choosing the right product name

What’s in a name? If you’re in the consumer-goods field, how you name and label your product impacts consumer perception. Packaging and labels may be the first point of contact between your product and the consumer, and can influence purchase decisions, so what’s written there is very important. For an interesting case study on the …

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