Month: March 2018

Graphic Designer Eman strikes an inverted pose in an aerial hoop.

Nourish Side Dishes – Vol. 2 – Eman Can’t Stay Grounded

We’re taking some time to let you get to know the people in the Nourish Food Marketing office. What makes them tick, and what passions drive them (besides food) when they’re not at work? This time, we’re talking with one of our incredible designers. Turns out, she’s someone you can really look up to! Our …

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Are you thinking about developing an Alexa skill? Think again.

Voice assistants, the connected home, and the connected kitchen, are a rapidly growing market. Comscore is predicting that by 2020 50% of all searches will be voice-based. Gartner predicts, also for 2020, that 75% of all US households will be home to at least one AI based voice assistant. This is in addition to those …

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You can now listen to our blog posts via Amazon Polly

You may have seen an audio player on top of our recent blog posts and news updates. We’ve implemented Amazon’s text-to-speech voice technology on our site, Amazon Polly. It’s similar in scope to the tech that powers Alexa, Amazon’s AI-based, voice-powered Assistant. And if you’re reading this, there’s nothing stopping you from trying it out. …

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Crickets for breakfast – yes, says President’s Choice

Danika, our photographer, tested out the President’s Choice cricket powder in her breakfast. Her verdict? I’m all for this stuff – it’s high in protein (13g for 2 1/2 tbsp), has a neutral flavour (they even recommend baking with it on the package), and it’s a more sustainable food option. I hope it gains more …

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Breaking Down Disruption in the Food Industry for The Canadian Business Journal

If you read the 2018 Nourish Trend Report you already know the word of the year is “disruption.” Nourish President Jo-Ann McArthur presented a succinct discussion of the ways consumers are disrupting the food industry from every consumer angle for the readers of CBJ. It was a great opportunity to enlighten some of the top …

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Surprising New Multicultural Data Revealed in Strategy Magazine

Many Canadian companies actively target the large Chinese-Canadian market. Few, however, have noticed that the Muslim population is rapidly closing the gap, and will soon be larger than the Chinese ethnic market in Canada. In the March/April issue of Strategy Magazine, look for our timely piece on the importance of having a multicultural marketing plan …

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