Month: June 2019

A family of farmers posed with a pickup and a combine.

The View from Guelph: Is the Family Farm Nearing the End of the Road?

Elton John once sang, “I should have stayed on the farm / I should have listened to my old man.” It makes one wonder – are kids staying on the family farm anymore? The most recent Census of Canadian Agriculture (conducted in 2016) paints a picture of the Canadian farming landscape we’ve become quite familiar …

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Generation Z kids holding e-tech icons

Millennials, Your 15 Minutes are Up: Say Hello (and Learn to Market) to Generation Z

I love the saying that generations not only shape history but are also shaped by it. Researchers will tell you that an individual’s age is one of the most common predictors of differences in attitudes and behaviours. Changes in political circumstances, societal mores and economic conditions over a period can lead to people within a …

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