Month: January 2021

Skyline of Montreal

You Know Canada; But Do You Know Québec?

Connecting with consumers in Québec takes more than a straight translation of your English marketing communications. Quebecers form a distinct society with Canada, with separate opinions, preferences, and behaviours. If you don’t understand that, you can’t succeed in this market. Nourish President Jo-Ann McArthur, inspired by Google’s Year in Search results for Canada in 2020, …

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Two farmers locking hands in a field

Low-down On the Farm: Can We All Just Get Along?

Although farmers and farming are often associated with hard work and clean living, the industry has always been somewhat dog-eat-dog. Unlike other sectors, such as pharma, plastics and energy, which tend to coalesce and act in concert when challenged by outside forces or circumstances, agriculture too often turns on itself – the proverbial circular firing …

Low-down On the Farm: Can We All Just Get Along? Read More »