Month: July 2021

Food Day Canada founder Anita Stewart

Shining A Light On Canadian Cuisine – and Anita Stewart

Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29, 2020, Food Day Canada founder and Canada’s first and, so far, only Food Laureate, Anita Stewart, …

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Blindfolded man tastes food sample

Why Taste is Always #1 (and why it doesn’t work the way you might think it does)

We are not rational beings, and we’re certainly not rational eaters. If we’re told that a food is healthy, we automatically lower our taste expectations. But studies consistently show that taste is paramount. So getting your taste profile right at the start of your food journey is mandatory. Unfortunately, many marketers don’t understand how taste …

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