In a few years, a single generation of consumers will comprise one-third of the entire population. If you’re actively targeting this group, that’s good news. Unfortunately, you probably aren’t - for a change, we’re not talking about millennials.
Generation Z is youths and young adults currently aged between about 13 and 23 years old. They’re getting jobs and beginning to flex their monetary muscles. Nourish President Jo-Ann McArthur published an insightful look at what we know about Gen Z, how they behave, and how to reach this emerging demographic. Follow the link to read the article in Restobiz Magazine.