The Nourish Report

A family of farmers posed with a pickup and a combine.

The View from Guelph: Is the Family Farm Nearing the End of the Road?

Elton John once sang, “I should have stayed on the farm / I should have listened to my old man.” It makes one wonder – are kids staying on the family farm anymore? The most recent Census of Canadian Agriculture (conducted in 2016) paints a picture of the Canadian farming landscape we’ve become quite familiar …

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Generation Z kids holding e-tech icons

Millennials, Your 15 Minutes are Up: Say Hello (and Learn to Market) to Generation Z

I love the saying that generations not only shape history but are also shaped by it. Researchers will tell you that an individual’s age is one of the most common predictors of differences in attitudes and behaviours. Changes in political circumstances, societal mores and economic conditions over a period can lead to people within a …

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STORE 2019 logo

Store 2019: Jo-Ann Explains Gen Z at Major Retail Conference

Pop quiz: what is currently the largest generational cohort in Canada? If you said Gen X, you’re way off. The boomers are still holding strong, but they’re no longer number one. Not even the ubiquitous millennials can claim the top spot. You may be surprised to learn that Generation Z, comprised of people born between …

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People in business attire attending a conference

SIAL 2019 Roundup: Nourish Talks the Talk at Major Food Biz Convention

Nourish was well represented at SIAL Canada 2019, one of the world’s preeminent food industry conventions. Panels and lectures were led by President Jo-Ann McArthur, CCO Andreas Duess, and Multicultural Lead Salima Jivraj. Here’s a rundown of the timely topics we covered. The Future of Grocerants To discuss the changing ways in which consumers source …

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A farmer pointing at the sunset with his daughter on his shoulders in a field of wheat

The View From Guelph: Mental Health and Wellness on the Farm

Thinking clearly about mental health in agriculture Farmers are by nature independent, private people. They’ve traditionally subscribed to a ‘pull yourself up by your bootstraps’ philosophy when it comes to taking care of the emotional self. While farmers are outstanding stewards of the land and caregivers to their livestock and families, taking care of their …

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GE Kitchen Hub above a stove in a white kitchen and a woman cooking

Kitchen Tech Update: Voice-activated Assistants are Making Inroads Into our Kitchens

“Hey Google, heat the oven to 350 degrees” From ovens to fridges, from taps to microwaves, the kitchen is getting smarter and more connected and the use of voice-activated assistants, like Google Home and Amazon Alexa, continues to grow. So much so, that by mid-2020, smart speakers are projected to outnumber tablets in Canadian households. …

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Millennial drinking kombucha in a cafe with her bike

Food Trends In-depth: Reviewing the Shift from Physical to Emotional Well-being

Across the food spectrum, the vocabulary of health and wellness is evolving. We called it out in our 2019 Trend Report, and it’s one of the most intriguing food trends to watch. It’s shifting away from established nutritional and condition-specific call-outs like ‘gluten-free’ and ‘heart healthy’. More and more we see product labelling that highlights …

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Nourish at SIAL: Come Join the Conversation

On April 30th, the Nourish management team – Jo-Ann McArthur, President; Andreas Duess, Chief Creative Officer; and Salima Jivraj, Account Director and Multicultural Lead – will each host a discussion at SIAL Canada in Toronto. Here’s the complete schedule for each: Panel: The Future of Grocerants: A Panel with Nourish Food Marketing. April 30, 2019, …

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Smiling young female farmer with a tractor

The View From Guelph: Speak Up, Speak Out About Canadian Agriculture

By Len Kahn, President, Kahntact Canadian farmers have always had something of a linear relationship with consumers. Farmers provide an abundance of safe, nutritious, readily available and affordable food choices. Consumers buy and enjoy this food – and don’t ask too many questions. It’s a relationship built on trust that has stood the test of …

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Fabita induction hob

Kitchen Tech Update: Wherever I Hang My Stove, That’s My Home

Traditional stoves are big, heavy and hardwired into the home. Once in place, they rarely, if ever, move throughout the lifetime of the kitchen. But urban living spaces are getting smaller, and homeownership in many cities is on the decline. Appliances like the Instant Pot, the Thermomix, dedicated coffee makers, rice cookers and Sous Vide …

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Little girl making a face and refusing the food in front of her

Trends In-Depth: Reviewing the Shift from Diets to Selective Eating

In a significant shift in consumer focus and consumption habits, “diets” have been replaced by following a specific eating pattern instead, and losing weight is no longer the primary goal. (No doubt to the chagrin of many weight loss businesses.) Instead, more consumers are eating to optimize mental and physical performance, energy levels, and health. …

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'Change is good' spelled out in A&W straws

Trends In-Depth – Reviewing the Shift From Mindful to Virtuous Consumption

As an addendum to the 2019 Nourish Trend Report, we’re taking stock of how the trends we foresaw and reported in our annual publication are panning out. In this edition, we’re looking at how both businesses and consumers are tackling the problems of waste in all aspects of the food industry. Where once a “locally …

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People passing food across a table

Trends In-Depth – Reviewing the Shift From the Rise of Plant-based Products to the Rise of the Conscious Carnivore and Ethical Protein

In a new series of blogs, we’re taking an enhanced look at the individual trends we identified in the 2019 Nourish Trend Report. First up, let’s dig into plant-based diets and the shifts occurring throughout the food and beverage industry. With increased access to alternative proteins and heightened consumer awareness, we’re foreseeing the blurring (and …

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Happy millennials making a meal in a kitchen overlayed with the 2019 Nourish Trend Report

The 2019 Nourish Trend Report is published. Download your free copy here.

Will your food business stay on track when the road ahead suddenly shifts? We have just released the 2019 Nourish Trend Report, our third annual view of the road ahead in the food industry. The 2018 Report garnered widespread acclaim and positive media coverage. The theme this year is ‘shifts’; shifts in consumer attitudes, what …

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In the better-for-you business? Here’s FREE access to an incredible industry summit!

A 2017 survey found that 84% of Canadians believe food and nutrition play a significant role in preventing illness, and 73% are making changes to lead healthier lives. Now is the perfect time to enhance or establish your presence in the huge better-for-you food and beverage industry. Nourish’s Jo-Ann McArthur is one of many industry …

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Dining at Rosalinda restaurant in Toronto

Toronto’s Rosalinda Restaurant: Vegan Food Ditches Its Meaty Disguise

Close to 10% of Canadians identify as either vegan or vegetarian. Many more can be classified as “flexitarian”, not cutting out meat entirely, but swapping it out for trendy plant-based eating much of the time for environmental and/or health reasons. While grocery options are expanding, dining out can be problematic for this group, especially vegans …

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Chefman 6-Tray Air Fryer

The Gadget Report – Ep 4 – Chefman 6-Tray Food Dehydrator

People have been drying food as a cheap, natural method of preservation for centuries, possibly even for millennia. Removing moisture delays the decaying process by making food inhospitable for microorganisms, and slowing down the natural enzymes already present. Dried food can last a long time – which was pretty handy back before fridges and resealable …

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We’re looking for a Senior Account Executive with three to four years agency experience to join the team

We help our clients sell more food. We are a full-service marketing agency working for clients in the food, drink and agricultural sector. We’re looking for a Senior Account Executive with three to four years agency experience to join the team. You will be part of the client service team that is responsible to manage …

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