The Nourish Report

A traditional Iftar spread

Restaurants, Ramadan, and COVID-19: A Tough Time Gets Tougher for Halal Foodservice

The world came to a standstill as the global spread of COVID-19 began earlier this year. While we got used to social distancing measures like how to navigate essential work and travel, we started thinking about cultural and religious celebrations. Birthdays are now observed as Zoom parties and porch gatherings with lineups of well-wishers driving …

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Food delivery person wearing a maske

2020 Nourish Trend Report Revisited – Looking Through A COVID Lens

When we wrote our 2020 Nourish Trend Report last November, it was during a very different time. No one saw this one coming (except maybe Bill Gates and Hollywood). COVID has been described as a once-in-a-century event. We hope that’s the case. What we know from past seismic events is that some existing trends get …

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Planning chart on a tablet

Nourish’s Post-Pandemic Planning Grid for Brands & Foodservice

To help guide you through uncertain times, we’ve created a pair of charts outlining likely consumer behaviours as we progress through the current situation and exit out the other side. Broken down into three distinct stages, many likely developments and outcomes are listed, along with post-pandemic planning suggestions and ways your business can react.  There’s …

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Seedlings growing in a corn field

Low-Down On the Farm: Agriculture – The More Things Change, the More They Stay the Same. Or Do They?

COVID-19 is wreaking havoc across all elements of society, and none more so than the business community. Virtually all businesses are feeling the effects of the fall-out from the pandemic, including those in agriculture. Many face severe financial consequences, like restaurants, movie theatres, bars, malls, retail stores, recreational facilities, health clubs, and so on. Others, …

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Curious cow in a dairy barn

Low-Down On the Farm: Farmers, the Agricultural Economy, and COVID-19

What lessons does the past hold as the farming community and industry prepare to meet the challenges of the COVID-19 crisis? Let’s review some essential case-studies. Perhaps the best-known epidemic to hit Canadian agriculture was bovine spongiform encephalopathy (BSE). Also known as “mad cow disease,” BSE is a progressive, fatal disease of the central nervous …

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A young couple carefully reading food labels in a grocery store

Thoughts on the Long-term Effects of the Coronavirus on the Way We Interact with Food

To put it mildly, we live in interesting and rapidly changing times. (I wonder how many of you are reading this during a mandated work-from-home period?) In response to the global spread of the coronavirus, the world is acting in concert in a way previously unknown. We will get through this by working together (ironic, …

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Agriculture products shipping by train

Low-Down on the Farm: Trade Will Drive Agriculture in 2020 and Beyond

As the value of the Canadian agriculture and agri-food economy continues to grow (agriculture and agri-food contributed more than $49 billion to gross domestic product (GDP) in 2019), the stakes and potential gains get higher for all participants in the sector. A recent report from RBC Royal Bank indicates that with proper support, the ag …

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A young farmer and an older farmer walking and talking

Low-Down on the Farm: Farmers Get More Comfortable with Uncomfortable Conversations in 2020

Here are just some of the pressing issues with which intrepid Canadian farmers are coping. Many of these issues are not unique to farms and farmers, and both consumers and the food industry as a whole would do well to take note of what’s going on at ground zero. Forget what you think you know …

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Bartender pouring high-end smoky cocktail

Sober Me: Rethinking Alcohol for a New Generation of Drinkers

As we covered in our 2020 Nourish Trend Report, there is a new generation of drinkers who are rethinking alcohol and are part of the new “sober curious” movement. But, that doesn’t mean they don’t want “drinks with benefits” and aren’t willing to pay for them.  Also contributing to growth in this space is the …

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Download Your Free Copy of The 2020 Nourish Network Trend Report for a Look at the Year Ahead.

The 2020 Nourish Network Trend Report is here, and it’s your guidebook for the year to come in the food, beverage, and agriculture industries. Now in its fourth year, the Report is a highly-anticipated publication we expect to gain considerable media attention. But that’s not why we do it. It isn’t easy steering your business …

Download Your Free Copy of The 2020 Nourish Network Trend Report for a Look at the Year Ahead. Read More »

A tractor spraying a field of soybeans

Update on Canadian Agriculture Trends

In the 2019 Nourish Network Trend Report, we explored eleven critical trends that we believed would impact the Canadian food industry ecosystem this year. Among them were three agriculture-specific trends: Shifts in Canada’s International Agri-food Industry, the Shift to Precision Agriculture, and a Shift in Public Trust of Canadian Agriculture. As we head into 2020, …

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Muslim woman shopping for halal groceries

Early Results from Our Annual Halal Shopper Study Are Here – and it’s Not Just About Meat

The analysis continues, and we will soon present the findings of our 6th annual Halal Shopper Study. By this point, most people grasp the opportunities for product growth with this demographic; Statistics Canada data projects the Canadian Muslim population will eclipse the Chinese market by 2021. What we’ve uncovered is only 63% of these shoppers …

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AdFarm Joins Nourish Food Marketing, Kahntact, in Major Expansion of the Nourish Network

In 2015, ag-focused marketing communications firm Kahntact formed an alliance with Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food and beverage clients. Collectively, we saw an opportunity to expand our individual purviews and cover more thoroughly the “food” side of agri-food communications and the farm side of the ‘farm to fork’ …

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Canadian Health Food Association east show floor

Niche No More – Report from the Canadian Health Food Association Show

By Nourish President Jo-Ann McArthur This month I’m sharing my key takeaways from the CHFA East Trade Show. With over 1,000 exhibiting companies, it is now a show no one can afford to miss, as health food has become mainstream food. I was glad for comfortable shoes and stretchy pants to accommodate all the walking …

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The View from Guelph: Farmers Seek Information in all the Right Places

Modern farming is one of the most complex enterprises anywhere. Today’s farmers must be agronomists, accountants, environmentalists, scientists, bankers, mechanics and much more. So where do they turn to for advice on running their capital-intensive, weather-dependent, incredibly complex operations? Just like they do with farming, farmers blend the old and the new when it comes …

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What if that “gut feeling” is more than a feeling?

There is growing awareness amongst both the medical community and consumers that microbiome health, which is the health of the bacterial flora that lives in our gut, is at the root of wellness. Scientists estimate that the microorganisms living within us outnumber our human cells by a ratio of up to 3:1. Our gut microbiome …

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Don’t Miss Your Chance to Be Part of the Nourish 2019 Halal Shopper Study

If you’re targeting the $1 billion halal market you need to be part of our Halal Shopper Study. This year marks our 5th annual study, and it’s the biggest of its kind in Canada with approximately 1,000 halal shoppers surveyed. If you’d like to benefit from this important study, contact either Jo-Ann McArthur or Salima …

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Food Day Canada – Why Small is Beautiful in Canadian Agriculture

Food Day Canada kicked off in 2003, starting life as The World’s Longest Barbecue. Its purpose was to spearhead a nationwide response to sanctions placed on Canadian beef exports by our biggest trading partners and cast a spotlight on the impact the boycott had on Canada’s agricultural community. That first event was a huge success …

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