The Nourish Report

Shopper with a cart checking a grocery receipt

Will Consumers Re-redefine “Value” & “Convenience” in the Face of Food Inflation?

Inflation, and especially food inflation, is rising at a level many of us have never seen. For example, the Consumer Price Index (CPI) rose 4.1% on a year-over-year basis in August, an 18 year high, and follows a 3.7% increase in July. And this may only be the start, as supply chain issues continue to …

Will Consumers Re-redefine “Value” & “Convenience” in the Face of Food Inflation? Read More »

Female farm worker in a dairy barn

Bigger Agricultural Corporations and Fewer of Them — What Does It Mean for Farmers and Retailers?

by Len Kahn, President of Kahntact The fact that individual Canadian farms continue to grow in size and economic impact while the number of farms and farm operators continues its steady decline is a surprise to no one close to the industry. Consolidation has long been a fact of life in Canadian agriculture — Statistics …

Bigger Agricultural Corporations and Fewer of Them — What Does It Mean for Farmers and Retailers? Read More »

Food Day Canada founder Anita Stewart

Shining A Light On Canadian Cuisine – and Anita Stewart

Every August long weekend, Canadians across the land celebrate Food Day Canada. It’s a time to explore and enjoy the diverse flavours of our great country. For many of us, this year’s celebration will be bittersweet. On October 29, 2020, Food Day Canada founder and Canada’s first and, so far, only Food Laureate, Anita Stewart, …

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Blindfolded man tastes food sample

Why Taste is Always #1 (and why it doesn’t work the way you might think it does)

We are not rational beings, and we’re certainly not rational eaters. If we’re told that a food is healthy, we automatically lower our taste expectations. But studies consistently show that taste is paramount. So getting your taste profile right at the start of your food journey is mandatory. Unfortunately, many marketers don’t understand how taste …

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lab-grown faux meat

Faux Meat and Alt-Protein: Is Cell-based Ready for Primetime?

There’s been a lot of buzz around plant-based, fermented, or cell-based proteins lately. Massive capital investments funnel into the space with new unicorn global brands like Beyond Meat, Impossible, and Oatley. Oatley just became the latest unicorn with its multi-billion-dollar IPO. Oat milk was nowhere three years ago — now it’s #2 in the “milk” …

Faux Meat and Alt-Protein: Is Cell-based Ready for Primetime? Read More »

A child enjoys a large hamburger

Where’s the Beef As Demand Increases for Meat Alternatives?

In 1984, seeking to raise brand awareness and gain a competitive advantage against larger, more established fast-food chains like McDonald’s and Burger King, Wendy’s launched what would soon become an iconic advertising campaign using the catchphrase “Where’s the Beef?” (If you’re too young to know it or need a refresher, you can watch the TV …

Where’s the Beef As Demand Increases for Meat Alternatives? Read More »

Food waste in a garbage can

Will Consumers and Industry Band Together To Battle Food Waste?

According to FMCG Gurus’ research, the number one change consumers made in the past year to their diets to lead a more sustainable lifestyle was “Made greater attempts to reduce food waste” at 73%. That result was higher than “local food” and “plant-based,” yet it hasn’t gotten as much airtime. Perhaps food waste isn’t as …

Will Consumers and Industry Band Together To Battle Food Waste? Read More »

Dairy farmer and technician inspecting herd in a barn

#Buttergate in Review: The Fallout and How Effective Communication Could Have Mitigated It

We launched the Nourish Network, a partnership between Nourish Food Marketing, Ad Farm, and Kahntact, to bridge the gap between agriculture (ag) and consumers and find common ground. Consumers increasingly want to know where their food comes from and how it was grown. Farmers want to reach out and share how they produce safe and …

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couple in masks grocery shopping

One Year of COVID: A Nourish Webinar in Association with Canadian Grocer

Please enjoy this pre-recorded video of Nourish President Jo-Ann McArthur’s informative and insightful webinar. What has a year of pandemic done to our relationship with food? Which of our adapted behaviours will become permanent and what can food and beverage businesses – from producers to retailers to foodservice – do to profit in the new …

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Low-down On the Farm: The More Things Change, the More They…?

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” Who else would throw millions of dollars of seed, fertilizer, and other inputs onto the ground, only to stand back and pray for rain? This coming season will test farmers’ optimism like never before. In addition …

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couple in masks grocery shopping

The COVID Anniversary: Has 1 Year Changed Our Relationship to Food Forever?

After a year of COVID, how have our overall and day-to-day interactions with food changed? Which trends were derailed and which picked up speed?  Download our free white paper to discover five key ways in which our relationships with food may be forever changed. Plus, we ask the questions you should be asking yourself about …

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Low-down On the Farm: Traditional or Digital Media – How Do I Reach Farmers in 2021?

Farmers are at once among the most traditional and the most innovative of business people. Quick to adopt new technology when it makes business sense (drones, autonomous tractors, GPS, robotic milkers), they are also creatures of habit. They meet at coffee shops, attend crop tours, and stick with landline telephones — because that’s the way …

Low-down On the Farm: Traditional or Digital Media – How Do I Reach Farmers in 2021? Read More »

Skyline of Montreal

You Know Canada; But Do You Know Québec?

Connecting with consumers in Québec takes more than a straight translation of your English marketing communications. Quebecers form a distinct society with Canada, with separate opinions, preferences, and behaviours. If you don’t understand that, you can’t succeed in this market. Nourish President Jo-Ann McArthur, inspired by Google’s Year in Search results for Canada in 2020, …

You Know Canada; But Do You Know Québec? Read More »

Two farmers locking hands in a field

Low-down On the Farm: Can We All Just Get Along?

Although farmers and farming are often associated with hard work and clean living, the industry has always been somewhat dog-eat-dog. Unlike other sectors, such as pharma, plastics and energy, which tend to coalesce and act in concert when challenged by outside forces or circumstances, agriculture too often turns on itself – the proverbial circular firing …

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Nourish 2020 Gift Guide spiral notebook

The Nourish 2020 Holiday Gift Guide and Pandemic Entertaining Tips

It’s back! Welcome to our 2020 Gift Guide! The Nourish team contributed their best ideas for Foodie gifts and entertaining tips to help make your holidays a little easier. Anything catch your eye? For the tea drinker Tea drinking, especially at home, is on the rise. The Vesta Double Wall Cup Infuser from Tealyra is …

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