Gastro-Diplomacy & "Clean" Food Trends

Popular food trends don’t just pop out of nowhere, and understanding the way these trends develop is what we do. Examples of hot current trends are the concept of “gastro-diplomacy” another is the rise of kimchi, and the rocketing sales of fermented foods.

“Cleaner” food options, like kimchi, are succeeding because they are being communicated as both functional and exotic - due in part to work from governments, chefs, and tastemakers. Learning from kimchi’s growth, this is the lesson for food entrepreneurs everywhere: to succeed, you need both a quality product and effective messaging, which acknowledges and caters to consumer trends.

Do you understand the value of gastro-diplomacy and "clean" foods? Contact us today to learn more to benefit your business.

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Téléchargez gratuitement notre Rapport sur les tendances 2022


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