# Nourish Food Marketing

> Nourish Food Marketing is an agency dedicated specifically to serving the food industry.

## News

- [The Culinary Uncanny Valley: Why AI Food Photos Don’t Make Us Hungry](https://www.nourish.marketing/news/the-culinary-uncanny-valley-why-ai-food-photos-dont-make-us-hungry.md): While AI can generate hyper-polished imagery, consumers find these synthetic food visuals significantly less realistic and report a markedly lower willingness...
- [The Yuka Effect: Why Your Next Biggest Critic (and Customer) is an Algorithm](https://www.nourish.marketing/news/the-yuka-effect-why-your-next-biggest-critic-and-customer-is-an-algorithm.md): Yuka is a mobile rating app that evaluates products based on ingredients and health impacts, and its influence is growing rapidly in Canada and beyond.
- [The B2B Blind Spot: Why Your Packaging for Industry Needs a Consumer Mindset](https://www.nourish.marketing/news/the-b2b-blind-spot-why-your-packaging-for-industry-needs-a-consumer-mindset.md): For years, the food ingredient and foodservice manufacturing sectors have treated packaging as an afterthought; a line-item cost to be minimized rather than a...
- [How to Pick the Right Marketing Agency in 2026: 7 Tips Before You Sign](https://www.nourish.marketing/news/how-to-pick-the-right-marketing-agency-in-2026-7-tips-before-you-sign.md): The right agency partner can accelerate your progress and development for years to come. The wrong one, on the other hand, can burn through your marketing...
- [Marketing For Connection and Planting Your IRL Seed](https://www.nourish.marketing/news/marketing-for-connection-and-planting-your-irl-seed.md): How brands like Heineken, Lay's, and Sam's Club are marketing real-world connection in a digital-first world — and how you can plant your own.
- [Building A Better Booth: Food & Beverage Trade Show Strategy To Maximize Your ROI](https://www.nourish.marketing/news/building-a-better-booth-food-beverage-trade-show-strategy-to-maximize-your-roi.md): By Victor Yu, Digital Optimization Specialist, and Meghna Sarawat, Senior Account ExecutiveOver the past four months, we attended a variety of food and...
- [Are We In The Midst Of A Cottage Cheese Shortage?](https://www.nourish.marketing/news/are-we-in-the-midst-of-a-cottage-cheese-shortage.md)
- [Highlights from Expo Manger Santé et Vivre Vert 2026](https://www.nourish.marketing/news/highlights-from-expo-manger-sante-et-vivre-vert-2026.md): Nourish's recap of Expo Manger Santé et Vivre Vert 2026 — Quebec's top haskap, mocktail, upcycled, and shoyu innovations in food and beverage
- [Winning Trust in the Age of “Real” Means Moving Beyond Transparency](https://www.nourish.marketing/news/winning-trust-in-the-age-of-real-means-moving-beyond-transparency.md): Trust is the new currency in food marketing. Discover Nourish's 'Made Matters' framework for building real, provenance-driven brand trust.
- [Beverage brands are designing drinks that deliver a range of wellness benefits](https://www.nourish.marketing/news/beverage-brands-are-designing-drinks-that-deliver-a-range-of-wellness-benefits.md)
- [Sobeys owner Empire to remove some buy Canadian signage](https://www.nourish.marketing/news/sobeys-owner-empire-to-remove-some-buy-canadian-signage.md)
- [Let’s Get Real: The Dogfooding Dilemma](https://www.nourish.marketing/news/lets-get-real-the-dogfooding-dilemma.md): McDonald's CEO's viral 'tiny bite' fumble reveals why authentic dogfooding — not corporate theatre — builds real food brand trust in 2026
- [Converging Forces Are Pushing a Reformulation Wave in Food and Beverage](https://www.nourish.marketing/news/converging-forces-are-pushing-a-reformulation-wave-in-food-and-beverage.md): Regulation, GLP-1s, and apps like Yuka are converging to force the biggest food reformulation wave in a generation. Here's what it means
- [Is There A Place for a Test Kitchen in an AI World?](https://www.nourish.marketing/news/is-there-a-place-for-a-test-kitchen-in-an-ai-world.md): AI can research and speed up recipe development, but can it replace a test kitchen? Nourish's Chef Alexandra Yue weighs in.
- [The Nourish 2025 Holiday Gift Guide](https://www.nourish.marketing/news/the-nourish-2025-holiday-gift-guide.md): Stuck shopping for a foodie? Nourish's team shares their real holiday gift picks, from cookbooks and cocktail makers to kitchen must-haves.
- [2025 Protein Trends: Why Consumer Demand Is Accelerating](https://www.nourish.marketing/news/2025-protein-trends-why-consumer-demand-is-accelerating.md): 71% of consumers want more protein. Nourish breaks down the data behind 2025's protein surge — and what it means for brands and retailers.
- [Preview the 2026 Nourish Trend Report](https://www.nourish.marketing/news/preview-the-2026-nourish-trend-report.md): Get a first look at Nourish's 2026 Trend Report — 7 food & beverage trends, from bot shoppers to the return of real, human-centred brands.
- [Getting On Google’s Radar: Does SEO Still Matter in the Age of AI?](https://www.nourish.marketing/news/getting-on-googles-radar-does-seo-still-matter-in-the-age-of-ai.md): Does SEO still matter with AI Overviews on the rise? Nourish breaks down long-tail keywords, quality content, and social SEO for 2025.
- [IFT FIRST 2025: Why Messaging Still Matters When Everyone Has “Solutions”](https://www.nourish.marketing/news/ift-first-2025-why-messaging-still-matters-when-everyone-has-solutions.md): Nourish's take on IFT FIRST 2025: why clear brand messaging — not buzzwords or booth theatrics — wins in the ingredient and CPG space.
- [Mid-Year Trend Update: Making Eating At Home A Dine-Out-Level Occasion](https://www.nourish.marketing/news/mid-year-trend-update-making-eating-at-home-a-dine-out-level-occasion.md): 46% of consumers cook at home more. Nourish breaks down how food & grocery brands can deliver dine-out-level experiences on a budget.
- [Food in 2035: A "Think Experiment"](https://www.nourish.marketing/news/food-in-2035-a-think-experiment.md): What will a meal look like in 2035? Nourish imagines an AI-powered kitchen, personalized nutrition, and the future of food discovery
- [From Cottage Cheese to GLP-1: Your Innovation Wake-Up Call](https://www.nourish.marketing/news/from-cottage-cheese-to-glp-1-your-innovation-wake-up-call.md): From TikTok cottage cheese hacks to GLP-1 drugs, Nourish's mid-year update spotlights 3 food trends reshaping innovation in 2025
- [Canada’s Agri-Food Revolution: From Pantry to Powerhouse at SIAL 2025](https://www.nourish.marketing/news/canadas-agri-food-revolution-from-pantry-to-powerhouse-at-sial-2025.md): Canada exports pantry staples while others capture the profit. Nourish's take on building a true agri-food powerhouse, from SIAL 2025.
- [Celebrating International Women's Day: A Coffee Chat Reflection](https://www.nourish.marketing/news/celebrating-international-womens-day.md): From boardroom gender gaps to Veuve Clicquot's champagne legacy, Nourish celebrates women shaping business and the food industry
- [Nourish in the News: Winter 2025](https://www.nourish.marketing/news/nourish-in-the-news-winter-2025.md): Nourish's Winter 2025 media roundup: press coverage in Globe and Mail, National Post, and more on food, trust, and protein trends.
- [The Rise of Nationalism: How It Impacts Food Choices and the Importance of Storytelling](https://www.nourish.marketing/news/the-rise-of-nationalism-how-it-impacts-food-choices-and-the-importance-of-storytelling.md): As consumers seek local and authentic food, Nourish explores why storytelling — not just facts — builds real brand loyalty.
- [Are Consumers Resolving to Live Longer in 2025?](https://www.nourish.marketing/news/are-consumers-resolving-to-live-longer-in-2025.md): From Blue Zones to biohacking, Nourish explores why longevity is 2025's biggest food resolution — and what it means for consumer brands.
- [The 2024 Nourish Holiday Gift Guide](https://www.nourish.marketing/news/the-2024-nourish-holiday-gift-guide.md): Have a notoriously hard-to-buy-for foodie on your list? Nourish has you covered! We asked the food experts (even the four-legged ones!) for their best holiday...
- [Nourish Food Marketing’s 2025 Trend Report Featured in The Globe and Mail](https://www.nourish.marketing/news/nourish-food-marketing-2025-trend-report-the-globe-and-mail.md): We’re excited to share that our 2025 Trend Report—released just yesterday—was picked up by The Globe and Mail.
- [The Future of Data Collection: Is the (Digital) Cookie Crumbling?](https://www.nourish.marketing/news/the-future-of-data-collection-is-the-digital-cookie-crumbling.md): Google kept third-party cookies, but privacy-first marketing is here to stay. Nourish explains what it means for brands and data
- [Decoding the Halal Market: Key Insights from the 2024 Halal Shopper Study](https://www.nourish.marketing/news/decoding-the-halal-market-key-insights-from-the-2024-halal-shopper-study.md): Canada's Muslim population, now nearing 1.8 million, represents a rapidly growing and influential market that brands can no longer afford to overlook.
- [Keeping Track of the Trends: Our Mid-Year Nourish Trend Report Update — Part Two](https://www.nourish.marketing/news/keeping-track-of-the-trends-our-mid-year-nourish-trend-report-update-part-two.md): How do you know when a trend is a trend and not merely a fad? When you see it playing out in the wild, evolving and adapting, and spreading its ripples...
- [Keeping Track of the Trends: Our Mid-Year Nourish Trend Report Update — Part One](https://www.nourish.marketing/news/keeping-track-of-the-trends-our-mid-year-nourish-trend-report-update-part-one.md): It’s hard to believe 2024 is half over already. But, rather than dwell on the rapid progress of time, I thought it would be an excellent opportunity to see how...
- [Special Report on SIAL 2024](https://www.nourish.marketing/news/special-report-on-sial-2024.md): Nourish's Jo-Ann McArthur reports live from SIAL 2024, spotlighting standout food innovations, sustainability trends, and award winners.
- [Exploring Innovation and Transparency at Halal Expo Canada 2024](https://www.nourish.marketing/news/exploring-innovation-and-transparency-at-halal-expo-canada-2024.md): Nourish's Salima Jivraj recaps Halal Expo Canada 2024 — new product innovations, halal certification trust, and consumer study insights
- [How Will Recent Developments in Plastics Regulations Impact Food Brands and Marketers?](https://www.nourish.marketing/news/how-will-recent-developments-in-plastics-regulations-impact-food-brands-and-marketers.md): New Canadian plastics regulations are reshaping food packaging. Glenford Jameson breaks down what marketers need to know now
- [Is it Time For “Ozempic Effect” Scenario Planning?](https://www.nourish.marketing/news/is-it-time-for-ozempic-effect-scenario-planning.md): From appetite suppression to GLP-1-boosting foods, Nourish breaks down why food brands can't afford to ignore the 'Ozempic Effect.'
- [2024 Nourish Halal Shopper Study](https://www.nourish.marketing/news/2024-nourish-halal-shopper-study.md): Subscribe to Nourish's 2024 Halal Shopper Study — 8 years of insights into Canada's growing $1B+ halal grocery market and its shoppers
- [Segmenting Your Product Innovation Strategy: Should You Consider Channel And Occasion?](https://www.nourish.marketing/news/segmenting-your-product-innovation-strategy-should-you-consider-channel-and-occasion.md): Consumers shop differently by channel and day. Nourish breaks down how to segment product innovation by channel and occasion
- [Make January Your Month to Challenge Conventional Thinking](https://www.nourish.marketing/news/make-january-your-month-to-challenge-conventional-thinking.md): By Jo-Ann McArthur Fewer and fewer consumers make January a time for New Year's resolutions, and most businesses rely on business plans in place of them.
- [Putting A Spotlight On Healthy Living at the CHFA NOW Show](https://www.nourish.marketing/news/putting-a-spotlight-on-healthy-living-at-the-chfa-now-show.md): Walking the aisles at the annual CHFA NOW Show is always fascinating. For those unfamiliar with the acronyms, that’s the Canadian Health Food Association and...
- [Say Hello to Generation Alpha: You’ll Be Seeing A Lot of Them](https://www.nourish.marketing/news/say-hello-to-generation-alpha-youll-be-seeing-a-lot-of-them.md): Global tastes, tech-native, climate-aware — Nourish breaks down Generation Alpha's food preferences and what brands need to know.
- [Innovation is the Road to Success — Our Trend Report is the Map](https://www.nourish.marketing/news/innovation-is-the-road-to-success-our-trend-report-is-the-map.md): It’s been 48 years since Diana Ross first sang the words, “Do you know where you’re going to?” Take a moment to get over the shock (or to consult Google if...
- [It’s Time For Straight Talk and Direct Action On Sustainability from the Food Industry](https://www.nourish.marketing/news/its-time-for-straight-talk-and-direct-action-on-sustainability-from-the-food-industry.md): Sustainability is a hot topic, especially in the food and beverage sector. We’ve seen it crop up repeatedly in our annual Nourish Trend Report, everywhere from...
- [Battling Food Inflation: Consumer Strategies We’re Seeing in 2023](https://www.nourish.marketing/news/battling-food-inflation-consumer-strategies-were-seeing-in-2023.md): ["We wrote about Strategies to Compete in a High Inflation Market<\/a> in our August 2022 newsletter, and here we are again.
- [Nourish Food Marketing Does SIAL 2023](https://www.nourish.marketing/news/nourish-food-marketing-does-sial-2023.md): SIAL Canada is North America's largest food innovation show. This year’s edition in Toronto showcased 1,000+ exhibitors from 50 countries, and more than 20,000...
- [Agriculture Trade Shows Bounce Back in 2023](https://www.nourish.marketing/news/agriculture-trade-shows-bounce-back-in-2023.md): In many ways, agricultural trade shows are a bellwether of how the industry is faring at any given point in time.
- [Spring is Trade Show Season — Our Thoughts on RC Show 2023](https://www.nourish.marketing/news/spring-is-trade-show-season-our-thoughts-on-rc-show-2023.md): The entire Nourish team attended the 78th edition of the RC (Restaurants Canada) Show, this year themed Heart & Hustle, from April 10–12 at Toronto's Enercare...
- [Inspiring Words from Inspirational Women in Agriculture](https://www.nourish.marketing/news/inspiring-words-from-inspirational-women-in-agriculture.md): by Len Kahn, Founder, Kahnsult We continue our celebration of International Women’s Day and Canadian women in business with this piece from Len Kahn, founder...
- [Celebrating Females in Food and Female Food](https://www.nourish.marketing/news/celebrating-females-in-food-and-female-food.md): by Nourish President Jo-Ann McArthur We celebrated International Women’s Day with gusto at Nourish, a 100% female-owned and managed business.

## News listing

- [News](https://www.nourish.marketing/news.md)

## Pages

- [Studio](https://www.nourish.marketing/studio.md)
- [People](https://www.nourish.marketing/people.md)
- [Insights](https://www.nourish.marketing/insights.md)
- [Our Work](https://www.nourish.marketing/work.md)
- [Our Approach](https://www.nourish.marketing/our-approach.md)
- [Privacy Policy](https://www.nourish.marketing/privacy-policy.md)

## Work

- [Walker Farms](https://www.nourish.marketing/work/walker-farms.md): Fresh thinking. Fresh branding. Fresh milk.
- [Schneiders](https://www.nourish.marketing/work/schneiders.md): Reclaiming “crafted” in a cynical world
- [Egg Farmers of Canada](https://www.nourish.marketing/work/egg-farmers-of-canada.md): Saving the Canadian restaurant industry one egg at a time
- [Redpath Sugar](https://www.nourish.marketing/work/redpath.md): From kitchen commodity to beloved brand
- [Choose Canadian Seafood](https://www.nourish.marketing/work/choose-canadian-seafood.md): A joint partnership to bring Canadian seafood home