---
title: "Helping Felix & Norton achieve national distribution with participation marketing"
date: 2018-06-21T01:00:00-06:00
author: Nourish
canonical_url: "https://www.nourish.marketing/news/felix-and-norton"
section: News
---
#### The challenge:

[Felix & Norton](http://www.felixandnorton.com/), an iconic Montreal brand, sell high quality frozen cookie dough. The brand had an opportunity to expand from their core Quebec market to national distribution. In order to support this expansion, a Canada wide social strategy needed to be created with the goal of creating national awareness for Felix & Norton and guiding consumers unfamiliar with the brand to retail.

#### The strategy

We created distinct content streams across three core platforms, [Facebook](https://www.facebook.com/felixandnorton/), [Instagram](https://www.instagram.com/felixandnorton/) and the [brand's blog](http://felixandnorton.com) aimed at foodies and cookie lovers from Halifax to Vancouver. We used [YouTube for video hosting](https://www.youtube.com/user/FelixandNorton). Diverse and engaging posts, with a focus on video, that highlighted different usage scenarios helped to sell more cookies to adoring fans and first time buyers alike.

Additionally, a [podcast](https://soundcloud.com/felix-norton) created with food and cultural influencers supported sales in the core markets.

All photography and videography was created in our [food photography and food videography](https://www.nourish.marketing/what-we-do/video-photography) studios, with culinary content created by the [Nourish test kitchen](https://www.nourish.marketing/what-we-do/test-kitchen).

#### Where are they now?

Felix & Norton frozen cookie dough is listed in Loblaws stores across the country.

#### Videos

#### Recipe Content

Our culinary experts came up with recipes to use the frozen product in new and innovative ways which were communicated in recipe videos, supported by a media buy.

![](https://www.nourish.marketing/wp-content/uploads/2018/06/felix-and-norton-blog-creme-brulee.jpg)#### Podcast

Welcome to Félix & Norton’s “Dessert” Island (it’s like a desert island, but sweeter)! You can bring one book, one album, one podcast and one flavour of Felix & Norton cookies. Each month, we welcomes a cookie castaway to sit down and make these tough decisions.

#### Supporting Social Content - cookie pairings

We created engaging content in partnership with well known sommeliers, pairing Felix & Norton cookies with wine, beer, champagne, cheese and other treats. Snippets of the content created micro posts across social media.

![](https://www.nourish.marketing/wp-content/uploads/2018/06/felix-and-norton-blog-beer.jpg)#### Supporting Social Content - product info

Fun content, using the cookies as a core visual ingredients, communicated product benefits in an engaging manner.

![Felix and Norton pie chart](https://www.nourish.marketing/wp-content/uploads/2018/06/felix-and-norton-blog-piechart.jpg)