Our job at Nourish is to notice and understand the growth of certain markets - it’s research, and we love it! The vegan market in Canada, in particular, has been on the upswing for years now. Did you know that fluid milk in Canada has been declining in sales by 21.5% over the past 10 years? Meanwhile, milk alternatives have grown to $200 million in value! The growth of veganism is evident in the sales of alternative milks, the rise of plant-based restaurants and eateries and the sheer amount of vegan products available in grocery stores across Canada. With this in mind, it’s no wonder why plant-based options figure to be a hallmark of future consumer demand and product availability. If your product is vegan, has your business been marketing it to the correct audience? Contact us today, and tell a story that will access this growing market.
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