--- title: Egg Farmers of Canada date: 2026-02-27T18:01:00-07:00 author: Nourish canonical_url: "https://www.nourish.marketing/work/egg-farmers-of-canada" section: Work --- How to Execute a Flawless Marketing U-turn. # Egg Farmers of Canada When COVID disrupted the foodservice industry overnight, the B2B campaign planned for Egg Quality Assurance (EQA) no longer fit the reality operators faced. We reframed Egg Farmers of Canada as a trusted thought leader with a plan, positioning eggs as a versatile, profitable, and simple menu solution. ### What we did - Shift a planned B2B campaign into an evolving crisis-response strategy - Position EFC as a foodservice thought leader and industry partner - Build a bilingual FR and EN content hub focused on real operator needs - Showcase eggs as an anytime, anywhere menu solution - Create authoritative trend content backed by culinary expertise - Extend the multi-year online campaign to an experiential trade show activation ![1 1 Eggfarmersad](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![3 2 Photography](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20562'%3E%3C/svg%3E) 3 original annual Foodservice Trend Reports 27.9 M impressions in final year of campaign; 1500%+ increase from year one 4000 + B2B content downloads 4400 leads generated across three RC Shows 5800 + samples prepared and served in-house Best of CAMA award for booth design ![3 4 Trifold](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E) ![2 5 event1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![2 6 event1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ## Channels activated Dedicated B2B microsite Google Ads and digital media Digital and print advertising Annual Foodservice Trend Reports and downloadable resources RC Show trade show booths and in-person sampling ![1 digitalads](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![4 Website](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E) ![EFC Gallery Image 0007 23 02 07 Comm Nourish Media Eggs Cover Carbelle Djossa Food Photographer NM EGGS 6765 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0006 23 02 07 Comm Nourish Media Eggs Eggs Benny Carbelle Djossa Food Photographer NM EGGS 7017 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0005 23 02 07 Comm Nourish Media Eggs Fried Egg Waffle Carbelle Djossa Food Photographer NM EGGS 6634 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0004 23 02 07 Comm Nourish Media Eggs Noodle Bowl Carbelle Djossa Food Photographer NM EGGS 6507 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0003 23 02 08 Carbelle Djossa NM EGGS 7229 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0002 23 02 08 Comm Nourish Media Eggs Egg Muffin Carbelle Djossa Food Photographer NM EGGS 7461 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0001 23 02 08 Comm Nourish Media Eggs Goddess Salad Carbelle Djossa Food Photographer NM EGGS 7106 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![EFC Gallery Image 0000 23 02 08 Comm Nourish Media Eggs Omelette Carbelle Djossa Food Photographer NM EGGS 7423 Full Res](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)