---
title: Redpath Sugar
date: 2026-02-27T17:37:00-07:00
author: Nourish
canonical_url: "https://www.nourish.marketing/work/redpath"
section: Work
---
Elevating a Canadian Commodity to Icon Status.

# Redpath Sugar

When you’re one of Canada’s oldest food brands, yet most consumers consider you interchangeable with any competitor, you have an image problem. We uncovered that Redpath had to be perceived as selling more than sugar; they sell enrichment, the everyday and celebratory moments sugar makes better, from quick snacks to milestone birthday cakes. By pairing that emotional truth with inclusive baking credentials that matter to Canadians—multicultural, vegetarian, vegan, kosher, and halal—we built a brand people could feel good about choosing.

## What we did

- Convert Redpath from a commodity provider into a human-centric brand
- Build a bilingual community rooted in inclusivity and accessibility
- Make baking feel welcoming for all skill levels, cultures, and communities
- Create an always-on content ecosystem around education and inspiration
- Foster trust and authenticity through influencers, events, and user-generated content

 

 

   ![1 Redpath Social Post](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E)   ![2 Redpath Tres Leches Cake](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20562'%3E%3C/svg%3E)  

     750 +   original recipes created in-house  

  29000   #myredpathrecipe UGC posts  

  250000 +   social followers  

  80000+   average monthly website page views  

  5.4 M+   Pinterest impressions in 2025 alone  

  

   ![3 Redpath Website Mockup](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E)  

    ![5 Sugar Shack Divy](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)   ![6 Sugar Shack Booth](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ## Channels activated

Modern, searchable website

Digital and social media

Tutorial videos and baking education content

Trendy in-the-moment reels and stories

Influencer partnerships

Hardcover recipe book

Events sponsorship & participation

 

  ![7 My Redpath Recipe](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E)  

   ![8 Content Creation](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E)  

    ![Citrus Sandwich Cookies](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Confetti Sheetpan Cake](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Hot Cross Buns](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Lava Cake](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Milles Cake](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Peach Thyme Iced Tea](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Pickled Diakon](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)  

  ![Trifle](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)