--- title: Schneiders date: 2026-04-09T16:25:00-06:00 author: Nourish canonical_url: "https://www.nourish.marketing/work/schneiders" section: Work --- ReEstablishing Faith in An Expanding National Brand # Schneiders Despite unchanged quality and taste, Schneiders’ European Meats category was not growing. As a beloved brand, modern consumers now saw scale where Schneiders still saw craftsmanship. Our job was to remind Canadians that Schneiders was still the brand they trusted, and still worthy of their most special occasions. ## What we did - Reframe Schneiders as crafted, not corporate - Build an emotional platform around food as an expression of care - Showcase European Meats products as the centrepiece of elevated gatherings - Transform their social media into a premium, food-first experience - Expanded the platform into recipes, usage ideas, and owned content ![1 Recipe Cut Out](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![2 Mexican Dog](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20562'%3E%3C/svg%3E) 70 M+ impressions, including two months of zero paid spend + 342 % average monthly engagements year over year + 42 % Instagram followers ![3 Schneiders Social](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E) ![4 Turkey Breast Snack Pack](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![5 Genoa Salami Snack Pack](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ## Channels activated Social media refresh New, upgraded video and photography Original recipe development monthly Fresh, relatable website content Email newsletters to stay top-of-mind ![6 Hotdog Close up](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![7 Chicken Wings](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E)