The latest from the world of food marketing.

2018 Annual Nourish Halal Shopper Study

2018 Annual Nourish Halal Shopper Study

It is time for the fourth annual Canadian Halal Shopper Study. The Canadian halal food market is estimated to be worth $1 billion and is growing 13% annually. It is also an underserved market by both retailers and manufacturers. The Nourish Halal Shopper Study looks to better understand this shopper’s behaviour and attitudes, drawing insights… Read the full post

The top 5 reasons why new food businesses fail

The top 5 reasons why new food businesses fail

Why do new food businesses fail? In this post, I’ll explain the traps to avoid, but will also share examples of food brands that do it right. I teach at Foodstarter and get a lot of calls and questions from new entrepreneurs starting their food and beverage company journey. It’s a wonderful industry going through… Read the full post

The View From Guelph: What’s The Truth About Food Science?

The View From Guelph: What’s The Truth About Food Science?

by Len Kahn, Nourish Agriculture Expert Where does food come from? Food research, that’s where. The public’s understanding about the role that agriculture plays in food production is lacking. Responses to surveys asking where food comes from often include answers like, “the grocery store,” and, “restaurants.” Our farmers hope someone will say, “farms,” but that… Read the full post

How much does food photography cost?

How much does food photography cost?

One of the most frequent questions we get asked by food startup is “how much does food photography cost?” In this article, we will explore the financial value of good food photography. We will also look at what can you can do to reduce the cost of your food photography project. In recent years, the… Read the full post

The Gadget Report – Ep 2 – Kraut Source Fermentation Kit

The Gadget Report – Ep 2 – Kraut Source Fermentation Kit

For our latest round of kitchen experiments, two members of the Nourish team decided to try and get themselves into a pickle. The Kraut Source is a 5-piece stainless steel contraption for lacto-fermentation that attaches to the top of any wide-mouth mason jar. Read on to learn about their results! What Is It? The Kraut… Read the full post

Talking Disruption in RestoBiz

Talking Disruption in RestoBiz

Did you see Nourish President Jo-Ann McArthur’s article in Restobiz magazine? In this first of a series, she explained how and why millennials are disrupting the food business. It’s a trend we first identified in the 2018 Nourish Trend Report, and we cannot overstate the significance. To read the full article (and if you’re in the… Read the full post

Nourish Side Dishes – Vol. 1 – Molly Hits the Road

Nourish Side Dishes – Vol. 1 – Molly Hits the Road

There are no one-trick ponies in the Nourish Food Marketing stable. We’ve each got our thing that keeps us busy when we’re not at work – our “side dishes” if you will. In this installment of Side Dishes, we’re catching up with our Art Director – at least we’re trying to! Getting In Gear Molly… Read the full post

You can now listen to our blog posts via Amazon Polly

You can now listen to our blog posts via Amazon Polly

You may have seen an audio player on top of our recent blog posts and news updates. We’ve implemented Amazon’s text-to-speech voice technology on our site, Amazon Polly. It’s similar in scope to the tech that powers Alexa, Amazon’s AI-based, voice-powered Assistant. And if you’re reading this, there’s nothing stopping you from trying it out.… Read the full post

Crickets for breakfast – yes, says President’s Choice

Crickets for breakfast – yes, says President’s Choice

Danika, our photographer, tested out the President’s Choice cricket powder in her breakfast. Her verdict? I’m all for this stuff – it’s high in protein (13g for 2 1/2 tbsp), has a neutral flavour (they even recommend baking with it on the package), and it’s a more sustainable food option. I hope it gains more… Read the full post

The Gadget Report – Ep 1 – Instant Pot

The Gadget Report – Ep 1 – Instant Pot

We love food, that’s a given. We also love trying out the latest new gear for the kitchen. In our first installment of the Gadget Report, two members of the Nourish team went home with the Instant Pot, one of the hottest kitchen gizmos of the season. The results couldn’t be more different from each… Read the full post

Nourish Is On the Move!

Nourish Is On the Move!

Like the potted plant that outgrows its container, we’ve sprouted and bloomed so much, our current space just can’t hold us anymore! Where is Nourish putting down roots next? We’re taking over a beautiful and historic building near the intersection of Niagara and King West in Toronto. It’s just a short Uber from our current… Read the full post

Surprising New Multicultural Data Revealed in Strategy Magazine

Surprising New Multicultural Data Revealed in Strategy Magazine

Many Canadian companies actively target the large Chinese-Canadian market. Few, however, have noticed that the Muslim population is rapidly closing the gap, and will soon be larger than the Chinese ethnic market in Canada. In the March/April issue of Strategy Magazine, look for our timely piece on the importance of having a multicultural marketing plan… Read the full post

Software will eat the kitchen – or, will it?

Software will eat the kitchen – or, will it?

Jon Jenkins, Director of Engineering at Hestan Smart Labs (the company behind the Hestan Cue), is a very smart man. In the above video from the Smart Kitchen Summit, Jenkins talks about how software can revolutionize the way that home cooks use recipes, eliminating human error to help them achieve the same high-quality results every… Read the full post

Download the Nourish 2018 Food Trends Report

Download the Nourish 2018 Food Trends Report

The food industry, from how we grow, manufacture, and purchase, to how we consume food, is being disrupted more than ever before. Millennial consumers, who now outnumber boomers and have started their own families, are the main driving force behind these dramatic changes. Download the free Nourish Food Trend Report 2018 to learn about the… Read the full post

Pop Goes the Bake Book

Pop Goes the Bake Book

One of our most exciting projects recently has been the Redpath® Canadian Bake Book, a 336-page compendium of more than 260 recipes. The Bake Book is published by Appetite by Random House, and has been a labour of love for Redpath and the entire Nourish team. We are all thrilled to see it come to… Read the full post

Are There Too Many Chefs in the Meal Kit Kitchen?

Are There Too Many Chefs in the Meal Kit Kitchen?

The meal kit market is heating up, with numerous (about 150) players positioning themselves for a piece of the action. So far, that action has been limited, with only 5% of Americans saying they’ve bought and made a ready-prepped meal. Still, the glass-half-full view of the situation is that 95% of the market remains untapped;… Read the full post

Lessons in Loyalty

Lessons in Loyalty

Loyalty programs have long been considered part of Customer Retention: 101. Has the time come to rethink this strategy? No one enjoys carrying around a wallet full of cards, many of which we forget we even have until it’s too late. Apps were supposed to lighten wallets and make loyalty programs user-friendly, but they sometimes… Read the full post

Taking the pulse of the halal market

Taking the pulse of the halal market

As discussed in the August Nourish Report, we conducted a survey of more than 1000 grocery shoppers on the subject of halal food. The data obtained in the survey is extremely valuable, and will help support our clients’ campaigns in this important market segment for a long time to come. Amongst the most fascinating insights… Read the full post

They Wrote the Book On Baking, Literally

They Wrote the Book On Baking, Literally

After two years of development, and more than 250 recipes later, Redpath launched the Canadian Bake Book this month. Published by Appetite by Random House, it’s the ultimate compendium of great Canadian baking recipes created for Canada’s oldest food brand, and we are thrilled to have been a part of the process since its inception. Read the full post

Dialling up convenience

Dialling up convenience

The Nourish Trend Report for 2017 looked at convenience, which for the consumer could be defined as, “take me halfway there!” Making yourself readily accessible to consumers is always trending, but lately, some products and services are looking to take convenience to a new level. Moby Mart is a convenience store that comes to you… Read the full post

CHFA News

CHFA News

Nourish paid a visit to the 2017 CHFA (Canadian Health Food Association) East Show in Toronto this month. Over 850 exhibitors were on hand, firmly establishing CHFA as one of the major trade shows in the food industry. The size of the show is a clear indicator that health and wellness have become mainstream trends.… Read the full post

Now That’s Local!

Now That’s Local!

Before the advent of refrigerated transportation, the only food available to consumers was grown and raised close by. Today, we can buy produce from all around the world, and the idea of being “in season” is practically outdated. Recently, many consumers are getting on the “eat local” bandwagon with the belief that fresh food is… Read the full post

Plant-based Food Industry continues to take off

Plant-based Food Industry continues to take off

Food purchase decisions in Canada are increasingly driven by what were once niche markets, but are now edging closer to mainstream; think vegans, vegetarians, health-food enthusiasts, and people with religion-based dietary restrictions. The time is ripe for outside-the-box thinkers in the food business to cash in on new markets, and the plant-based industry has taken… Read the full post

Video: Transparency in packaging design

Video: Transparency in packaging design

Want to learn more about what it takes to make food packaging effective? One of our Montreal designers, Kim Deslauriers, shares her insights on how transparent food packaging can help build consumer confidence in your product, while still protecting it from potentially harmful environmental influences. Read the full post

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency

Today’s consumers, especially millennials, trust “big business” and “traditional advertising” less and less. This distrust can cause the “reverse halo effect” where products are instantly vilified for containing a perceived “dirty word” ingredient: GMO is a prime example of this. Of course, if consumers don’t trust your brand, they won’t buy your product. It then… Read the full post

The 2017 Nourish Halal Shopper Study

The Canadian halal food market is estimated to be worth $1 billion and is growing 13% annually. It is also an underserved market by both retailers and manufacturers. The 3rd annual Nourish Halal Shopper Study looks to better understand this shopper’s behaviour and attitudes, drawing insights that can help you better understand this market and… Read the full post

Consumers demand less waste and more benefits – are you ready?

Nourish Brief: If you haven’t heard the term “Mindful Consumption” yet, prepare for it to be the next big thing. Food-X’s latest cohort of 8 featured food startups is very much pushing the trend of “Mindful Consumption”. We talk about this trend in the Nourish Food Trends Report for 2017 – if you haven’t done… Read the full post

Nourish Food Marketing Toronto

201 Niagara Street
Toronto ON
M5V 1C9
Canada

Phone: +1 (647) 749-0439

General contact email: feedme@nourish.marketing

New Business Enquiries: Jo-Ann McArthur
+1 (416) 949-3817

Nourish Food Marketing Montreal

4388 Rue Saint-Denis
bureau 200 #2206
Montreal, QC
H2J 2L1
Canada

Phone: +1 (514) 613-6549

Nourish Food Marketing – Agribusiness

Ontario AgriCentre
100 Stone Rd West, Suite 304
Guelph, ON
N1G 5L3
Canada

Phone: +1(519) 341-4100

© Nourish Food Marketing 2017

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