Industry news, news about our clients and news about us. All here, in the Nourish Report.

Taking the pulse of the halal market

Taking the pulse of the halal market

As discussed in the August Nourish Report, we conducted a survey of more than 1000 grocery shoppers on the subject of halal food. The data obtained in the survey is extremely valuable, and will help support our clients’ campaigns in this important market segment for a long time to come. Amongst the most fascinating insights… Read the full post

They Wrote the Book On Baking, Literally

They Wrote the Book On Baking, Literally

After two years of development, and more than 250 recipes later, Redpath launched the Canadian Bake Book this month. Published by Appetite by Random House, it’s the ultimate compendium of great Canadian baking recipes created for Canada’s oldest food brand, and we are thrilled to have been a part of the process since its inception. Read the full post

Dialling up convenience

Dialling up convenience

The Nourish Trend Report for 2017 looked at convenience, which for the consumer could be defined as, “take me halfway there!” Making yourself readily accessible to consumers is always trending, but lately, some products and services are looking to take convenience to a new level. Moby Mart is a convenience store that comes to you… Read the full post

CHFA News

CHFA News

Nourish paid a visit to the 2017 CHFA (Canadian Health Food Association) East Show in Toronto this month. Over 850 exhibitors were on hand, firmly establishing CHFA as one of the major trade shows in the food industry. The size of the show is a clear indicator that health and wellness have become mainstream trends.… Read the full post

Now That’s Local!

Now That’s Local!

Before the advent of refrigerated transportation, the only food available to consumers was grown and raised close by. Today, we can buy produce from all around the world, and the idea of being “in season” is practically outdated. Recently, many consumers are getting on the “eat local” bandwagon with the belief that fresh food is… Read the full post

Plant-based Food Industry continues to take off

Plant-based Food Industry continues to take off

Food purchase decisions in Canada are increasingly driven by what were once niche markets, but are now edging closer to mainstream; think vegans, vegetarians, health-food enthusiasts, and people with religion-based dietary restrictions. The time is ripe for outside-the-box thinkers in the food business to cash in on new markets, and the plant-based industry has taken… Read the full post

Video: Transparency in packaging design

Video: Transparency in packaging design

Want to learn more about what it takes to make food packaging effective? One of our Montreal designers, Kim Deslauriers, shares her insights on how transparent food packaging can help build consumer confidence in your product, while still protecting it from potentially harmful environmental influences. Read the full post

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency

Turning GMO processes into key benefits – how the brand Perfect Day combats the “reverse halo effect” with radical transparency

Today’s consumers, especially millennials, trust “big business” and “traditional advertising” less and less. This distrust can cause the “reverse halo effect” where products are instantly vilified for containing a perceived “dirty word” ingredient: GMO is a prime example of this. Of course, if consumers don’t trust your brand, they won’t buy your product. It then… Read the full post

The 2017 Nourish Halal Shopper Study

The Canadian halal food market is estimated to be worth $1 billion and is growing 13% annually. It is also an underserved market by both retailers and manufacturers. The 3rd annual Nourish Halal Shopper Study looks to better understand this shopper’s behaviour and attitudes, drawing insights that can help you better understand this market and… Read the full post

Consumers demand less waste and more benefits – are you ready?

Nourish Brief: If you haven’t heard the term “Mindful Consumption” yet, prepare for it to be the next big thing. Food-X’s latest cohort of 8 featured food startups is very much pushing the trend of “Mindful Consumption”. We talk about this trend in the Nourish Food Trends Report for 2017 – if you haven’t done… Read the full post

The Rise of Urban Gardening

The Rise of Urban Gardening

It might be cold outside, but soon you won’t have to worry about that – your crops could soon be moving indoors! Housewares giant IKEA has recently moved to help people get a start on gardening in the comfort of their own homes with their own hydroponic gardening sets. Alongside the rise of backyard chickens and urban… Read the full post

Seeing Red – food colour and food evaluation

Seeing Red – food colour and food evaluation

Figure 1: Examples of the stimuli used: Two stimuli for each of the three categories are shown. Getting your consumers attention should always be top-of-mind for any brand. we found this recent study to be especially important. It details how our brains recognize colour, and how that affects our perception of caloric content in food.… Read the full post

Download the free Nourish Food Trend Report for 2017

Download the free Nourish Food Trend Report for 2017

It is part of our business to be aware of the latest trends in food and drink consumption. But we believe that to be able to act on these trends, it is essential to understand the macro forces underpinning them. For example, chances are you will have heard that turmeric is “hot” right now –… Read the full post

Expanding our test kitchen and content creation studio

Expanding our test kitchen and content creation studio

We are rapidly running out of space in our test kitchen. Photographers are jostling with chefs, stylists with videographers. Then, just at the right time, 2000 sq/ft became available on the main floor of our building. It’s a semi-industrial space with 15ft ceilings and tons of natural light. It makes for an ideal space to… Read the full post

Yoso non dairy yogurts selects Nourish as agency of record

Yoso non dairy yogurts selects Nourish as agency of record

Yoso makes delicious non-dairy yogurts, both soy and coconut based. We’re proud to have been selected as Yoso’s agency, working on everything from packaging to marketing strategy and execution. All of Yoso’s products are made in a facility that is gluten-free, wheat-free, dairy-free, egg-free, peanut-free, preservative-free, carrageenan-free, casein-free, and vegan. Their soy based products are… Read the full post

New client:  the Agri-Food Management Institute

New client: the Agri-Food Management Institute

Just in time for spring, we’re starting work on an exciting interactive project for the Agri-Food Management Institute in Guelph. The Agri-food Management Institute (AMI) promotes new ways of thinking about agribusiness management and aims to increase awareness, understanding and adoption of beneficial business management practices by Ontario agri-food and agri-based producers and processors. Read the full post

Welcoming Everspring Farms to the Nourish family

Welcoming Everspring Farms to the Nourish family

We’re thrilled to bits about adding Everspring Farms to our roster of clients. Everspring Farms uses the ancient practice of sprouting grains and seeds to produce sprouted grains, flours and blends that can be easily assimilated into many recipes, improving the nutritional content of your food. Read the full post

Culinary trend news: treating vegetables like meat.

Culinary trend news: treating vegetables like meat.

Image source: Smitten Kitchen Preparing vegetables using culinary techniques traditionally reserved for meat is a culinary trend that is trickling down from several well known celebrity chefs and has now reached the wider blogosphere. There is an ever growing awareness of the connection between food and health, fueled in no small part by the food… Read the full post

Keeping food clean keeps it real – and out of court

Keeping food clean keeps it real – and out of court

When a class action suit went after Smucker’s in the US because of some “all-natural” labeling on their Crisco branded shortening, the company quickly settled out of court. They changed their labels and briskly got back to business as usual. It just wasn’t worth the fight. Plaintiffs accused the company of selling GMO foods, which… Read the full post

Looks like paper isn’t dead yet.

Looks like paper isn’t dead yet.

A new study using the tools of neuroscience, such as brain imaging (EEG) and eye tracking, makes us want to shelve our email newsletter and start sending out real mail again. The study compared the brain’s reaction to print marketing versus digital. The results was that it is 21% harder to absorb a digital message… Read the full post

Our Agri-Food Advisors: Steve Peters & Suzanne van Bommel

Our Agri-Food Advisors: Steve Peters & Suzanne van Bommel

Steve Peters and Suzanne van Bommel have joined Nourish as Agri-Food Advisors. Steve’s impressive record of community and public service include Ontario Minister of Agriculture, Food and Rural Affairs, as well as Minister of Labour. Steve was the 40th Speaker of the Ontario Legislature. His influence can be seen from progressive legislation to the menu… Read the full post

We’re helping to build something great – Food Starter

We’re helping to build something great – Food Starter

We’ve been working with the City of Toronto and Provincial government stakeholders to help create the next iteration of the Toronto Food Business Incubator – now rebranded as Food Starter. A brand new much improved and larger facility, dedicated commercial production spaces and full lecturing facilities will be launched before the year is out. Working… Read the full post

We’re taking Canadian food businesses to IFE in the UK

We’re taking Canadian food businesses to IFE in the UK

Working with our EU partner agency Hamish Renton & Associates and the Canadian High Commission in the UK, we hosted Canadian food businesses at IFE, the International Food and Drinks Event in London, UK. Attending the show and other activities, such as guided supermarket walks and seminars, gave our Canadian food producing businesses an insight… Read the full post

Eastern Canada Farm Writers Association feature Nourish

Eastern Canada Farm Writers Association feature Nourish

We shared some of the things we’ve learned about the food business at a recent meeting of the Eastern Canada Farm Writers Association in Guelph. The theme of the keynote was “Nothing sells as well as food served with a good story.” Jo-Ann urged marketers and writers to remember the importance of storytelling. As human… Read the full post

Our halal study inspired a national story in Food in Canada

Our halal study inspired a national story in Food in Canada

What’s exciting about the media taking a growing interest in halal food is the recognition that the public cares very strongly about animal welfare. Halal is deeply respectful of how the animal is raised, cared for, and turned into nourishment. Processing is not only humane but ceremonial, conducted with blessings and tremendous respect. Animal welfare… Read the full post

German baker beer and grasshopper salt

German baker beer and grasshopper salt

We had a great time at this year’s Restaurants Canada Show. While we were there, we connected with three of our clients who were exhibiting. Twisted Leaves produces vitamin-enriched teas. Celtic Gourmet produces Celtic-style pork products, including bangers, rashers, and puddings (the sausage kind). Golden Gate makes magic with margarine, making it vegan, gluten-free, and… Read the full post

Here’s why branding food along gender lines rarely works

Here’s why branding food along gender lines rarely works

Shortly after launching two gendered breads, Stonemill Bakery apologizes and discontinues the positioning of the product You might have heard some talk recently about some new bread from Stonemill Bakehouse. They came out with two new breads for their Wellbeing line, one for men and one for women. For men, they offered a “hearty” barley… Read the full post

Nourish Food Marketing Toronto

28 Atlantic Avenue
Toronto ON
M6K 1X8
Canada

Studio and Test Kitchen

27 Jefferson Avenue
Toronto ON
M6K 1Y3
Canada

Phone: +1 (647) 749-0439

General contact email: feedme@nourish.marketing

New Business Enquiries: Jo-Ann McArthur
+1 (416) 949-3817

Nourish Food Marketing Montreal

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Montreal, QC
H2R 2Y8
Canada

Phone: +1 (514) 613-6549

Nourish Food Marketing – Agribusiness

Ontario AgriCentre
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Guelph, ON
N1G 5L3
Canada

Phone: +1(519) 341-4100

© Nourish Food Marketing 2017

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