---
title: "A demographic shift is coming: Are you ready for Generation Z? Restobiz Magazine"
date: 2018-11-09T01:00:00-07:00
author: Nourish
canonical_url: "https://www.nourish.marketing/news/a-demographic-shift-is-coming-are-you-ready-for-world-war-z-restobiz-magazine"
section: News
---
In a few years, a single generation of consumers will comprise one-third of the entire population. If you’re actively targeting this group, that’s good news. Unfortunately, you probably aren’t - for a change, we’re not talking about millennials. Generation Z is youths and young adults currently aged between about 13 and 23 years old. They’re getting jobs and beginning to flex their monetary muscles. Nourish President Jo-Ann McArthur published an insightful look at what we know about Gen Z, how they behave, and how to reach this emerging demographic. Follow the link to [read the article](https://www.restobiz.ca/get-ready-gen-z-coming-disrupt-your-business/) in Restobiz Magazine.