Smart Assistants, like Amazon Alexa and Google Home are finding a home with ever increasing numbers of Canadian consumers. Now they are making rapid inroads into the world of shopping and retail.
Smart assistant awareness in Canada, Q1 2018
- 54 percent of Canadians are aware of Google Home
- 46 percent of Canadians are aware of Amazon Alexa
Smart assistant ownership in Canada, Q1 2018
- 8 percent of Canadians currently own smart assistants
- 92 percent of Canadians currently do not own smart assistants
One in five smart assistant users use voice commerce
- 31 percent added an item to their cart so they could review it later for purchase
- 29 percent researched an item they might want to purchase
- 22 percent re-ordered an item they had previously purchased
- 22 percent ordered a new product they had not previously purchased
Smart assistants and consumer shopping behaviour
Ericsson Consumer & IndustryLab has just released a global study which shows that smartphone shoppers are primarily interested in a smart assistant to help with purchase selections, automatic re-stocking of certain items and to receive deliveries when they are not at home. Titled "Beyond smartphone shopping – the rise of smart assistants", the study used an online survey of 5,048 “advanced internet users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney and Tokyo.”Some of the key findings include:
- 43 percent of smartphone shoppers make purchases with their phone each week
- 67 percent of smartphone shoppers regularly pay with their phones in-store
- 46 percent of smartphone shoppers want a service that automatically restocks everyday items
- 63 percent of smartphone shoppers want help with price comparisons
- 48 percent want help making shoping decisions easy