In a world of rising food prices, we’ve seen Canadian consumers becoming more savvy with where they spend their money. The story of Saputo’s shrinking milk bags proves that transparency is key in gaining consumer trust, and a lack thereof is often the first sign of trouble.
People want to know why their products change, and they definitely don’t want to be surprised when they do. Consumers are now better equipped to research and share changes in products, like downsizing, ultimately sharing displeasure and making change on shelves nationwide.
The lesson here is that when brands do transparency right, they can be quite successful.
Are you doing transparency right? If you feel like your brand deserves to have its story told in a way that communicates real value - contact us today.
