Popular food trends don’t just pop out of nowhere, and understanding the way these trends develop is what we do. Examples of hot current trends are the concept of “gastro-diplomacy” another is the rise of kimchi, and the rocketing sales of fermented foods.
“Cleaner” food options, like kimchi, are succeeding because they are being communicated as both functional and exotic - due in part to work from governments, chefs, and tastemakers. Learning from kimchi’s growth, this is the lesson for food entrepreneurs everywhere: to succeed, you need both a quality product and effective messaging, which acknowledges and caters to consumer trends.
Do you understand the value of gastro-diplomacy and "clean" foods? Contact us today to learn more to benefit your business.