Whether it’s for their taste, their diet or even their DNA, consumers want food made with them in mind. The University of Guelph is collecting various strains of hops to form what’s being called a “hop library”, which could change the way consumers access - and enjoy - a beer that’s personal to them, and them alone.
Being able to access a library of hop variants to brew a beer just for you is another step towards hyper-personalization in food and drink products. Millennial consumers are not a “one size fits all” segment. This means that personalized products are an expectation, not a bonus, in today’s market. Like I’ve always said: “made matters” - but, “made for me” is growing.
Do you know the value "made matters," contact us today to learn more.
