Our president, Jo-Ann McArthur, was the keynote speaker at a conference of the Eastern Canada Farm Writers Association in Guelph. The theme of her keynote was “Nothing sells as well as food served with a good story.” Jo-Ann urged marketers and writers to remember the importance of storytelling. As human beings, we are hard-wired to respond to character-driven stories. Consumers will trust a story told by a friend more than the facts presented by a company. And, as we always say here at Nourish, social media is really just campfire storytelling on steroids. Click to download a pdf of the article in Ontario Farmer Magazine.
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