For the first time in Canadian history, we have an original piece of quantitative research about the Halal consumer, with significant implications for food manufacturers, retailers, and restaurants. Together with Halal & Co. and the International Food Marketing Alliance, Nourish has produced a study that shines a light on a burgeoning demographic. Here’s what Halal grocery shoppers really think about food companies ..
- 70% feel food companies don’t do a good job of meeting their needs
- 61% say major grocery chains don’t do a good job of meeting their needs