The Value of Traceability & Transparency

Leveraging pre-existing information for the benefit of consumers, Clover Leaf is getting it right with this program!

Trace My Catch” uses pre-existing product codes in order for consumers to find out exactly where their product came from: species, fishing method, ocean of catch, vessel name, fishing trip dates and the location of the processor - we mean, absolutely everything.

This initiative goes to show that when consumers go fishing for information, what they find should be consistent with what they’re being told. Clover Leaf is embracing a radical form of transparency, all for the benefit of the consumer. It all goes back to this: when consumers are looking to make an informed purchase, made matters - now more than ever!

Does your food business understand and respect the fact that "made matters"? Contact us today, and learn from the experts.

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