--- title: Choose Canadian Seafood date: 2026-02-11T13:01:00-07:00 author: Nourish canonical_url: "https://www.nourish.marketing/work/choose-canadian-seafood" section: Work --- Plenty of Fish in the Sea. Not Enough Fish on the Table. # Choose Canadian Seafood Despite a multi-billion-dollar fishing industry, only 30% of seafood eaten in Canada is caught in Canada. That was enough to unify the Canadian Aquaculture Industry Alliance and the Fisheries Council of Canada to ask us to turn the tide. ### What we did - Unite two industry associations under a single consumer-friendly brand - Reposition seafood as an everyday option, not just a special occasion meal - Target millennial families with easy, lifestyle-friendly recipes - Remove barriers around cost, complexity, and confidence - Work with retailers to help consumers identify Canadian seafood ![3 1 Seafood at a glance](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![2 3 Photography](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20562'%3E%3C/svg%3E) 9.1 % lift in millennial seafood consumption 370 + retail locations carrying campaign branding 86 M impressions 49 original recipes developed in-house ![Ccs social](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E) ![Ccs ads](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ## Channels activated New website and original branding Digital and social media Prominent OOH placement Influencers and creators Print media In-store retail signage ![6 1 Seafood Billboard](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%201000'%3E%3C/svg%3E) ![7 4 Influencers](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20376'%3E%3C/svg%3E) ![CCS Recipe Photography BLTT 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Burger 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Casserole 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Chili Lime Cod 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Chowder 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography FC 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Fajitas 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Lobster Rolls 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Mussels 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Poke Bowl 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Ramen 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Sheetpan Salmon 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Sliders 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Spaghetti 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E) ![CCS Recipe Photography Tacos 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E)